Designed by Ron Arad, an Israeli industrial designer, artist, and architect, known his Well-Tempered chair series that he began in 1986. The very unique Soft Ride bike has reimagined the humble bike wheel and created a totally radical departure from tradition, using tempered steel to create a wheel with complete different characteristics.
For a start you will never get a puncture using the Soft Ride Bike wheel. Which has sprung properties of the tempered steel used which have then been bolted together in tension providing a natural yield. The 18 strips of steel are each pinned at different tension points to create one working wheel resembling a flower.