Despite a few advertising missteps with the amazingly annoying Marcus and the creepy NGP throwback to more experimental times, Sony has now returned to its bread and butter ads, the Kevin Butler campaign, and the old boy is in fine form. This time around, he's here to hawk Sony's plastic gun casing … [Read more...] about Killzone 3 & Move Sharpshooter Kevin Butler Ad Now Rolling
Need For Speed Shift 2: Unleashed Delayed By A Week
I can't help but shake the feeling that we should have been reading about Project Gotham Racing 5 instead of Need For Speed Shift 2 right about now. Having played the entire series since its inception, it's still a bit hard for me to think of it as a serious racing game able to compete with the … [Read more...] about Need For Speed Shift 2: Unleashed Delayed By A Week
UAV Hummingbird A Major Leap For Robots And Unmanned Flight
Thanks to DARPA, that shadowy organization preoccupied with military tech for the day after tomorrow, the AeroVironment engineers have succeeded at building the nimblest UAV imaginable: a flying hummingbird. Actually, what you see above is a fake 'skin' that just adds to the aesthetic appeal to … [Read more...] about UAV Hummingbird A Major Leap For Robots And Unmanned Flight
Internet Movement Brings Robocop To Detroit
Rest assured neither the actor who played Robocop in those timeless films, nor a real-life cyborg cop, nor a new movie is coming to Detroit. Nuh-uh. The Robocop coming to Detroit is a glorious statue of the iconic crime fighter. The tweet above is solid evidence of the odds this little project … [Read more...] about Internet Movement Brings Robocop To Detroit
Solowheel Will Soon Be The Next Unicycle Craze
The latest revolution in pedestrian mobility is upon us. Like all the other single-person transports that have aspired to turn sidewalks into mini highways, we're not sure if the Solowheel really is a revolution or destined for smashing success. It does look like heaps of fun though. … [Read more...] about Solowheel Will Soon Be The Next Unicycle Craze
Biodegradable OAT Sneakers To Hit Stores Soon
Pairs of old sneakers tend to clutter living spaces and cramp your lifestyle. Unless you give them away to deserving folks or just throw them in the trash, there's little else that can be done with unused sneakers. OAT Shoes have come up with a novel solution—bury your old pair in the garden. … [Read more...] about Biodegradable OAT Sneakers To Hit Stores Soon
Hands-On: Why Nintendo’s 3DS Is Both Magic & Tragic
Anyone who's ever attended any special event organized by a huge corporation to shill its product, whether for the press or for select members of the public knows exactly the amount of smoke and mirrors involved in the proceedings. When the company in question is trying to sell nothing less than … [Read more...] about Hands-On: Why Nintendo’s 3DS Is Both Magic & Tragic
EA Admit They “Dropped The Ball” On Next-Gen Transition To PS3, Xbox 360, Wii
Looking back on the exciting times of about five years ago, it's fair to say EA misread the tea leaves of public opinion. The PS3 seemed like an overpriced, hard-to-develop-for mess, and the Wii seemed like, well, the Wii, but that wasn't as good a thing at the time as it is now. All of this led to … [Read more...] about EA Admit They “Dropped The Ball” On Next-Gen Transition To PS3, Xbox 360, Wii
Overweight Kids Can Lose Weight With GeoPalz Pedometer
It doesn't matter if you blame Cheetos, McDonald's, or first-person shooters. The fact remains there are a lot of overweight kids these days whose more or less inactive lifestyles set them up for heart disease in the future. So how do you keep the kiddies at least mildly interested in exercise? Why, … [Read more...] about Overweight Kids Can Lose Weight With GeoPalz Pedometer
Smell Bad? Then The Otoko Kaoru Shirt Is For You
People's attitude towards body odor is a cultural thing. Human beings, depending on where they're from and what they do for a living, really smell different from each other. Even if you smell weird, it depends where you are and who gets a whiff of your natural 'scent.' However, if those sweaty … [Read more...] about Smell Bad? Then The Otoko Kaoru Shirt Is For You
Slay Vampire Power With The OnPlug
We don't mean vampires and their demonic sorcery, as the title refers to the insidious drain appliances have on household power supply even when they're turned off. Hence 'vampire power.' They just suck and suck in the darkness, adding to your electric bill. There have been plugs no different … [Read more...] about Slay Vampire Power With The OnPlug
Ubiquitous LED Bulbs Have A Heavy Metal Secret
Oh sure, LED bulbs and lighting is awesome and has succeeded in weaning humanity from its non-environmentally conscious incandescent predecessor. But that's not to say LED bulbs are totally harmless. Scientists from the Univsersity of California have discovered a worrying amount of heavy metal/s in … [Read more...] about Ubiquitous LED Bulbs Have A Heavy Metal Secret
