Sony has been working on a new type of augmented reality technology which the company calls Smart AR, and the technology is designed to show additional information captured via your camera, and then displayed on your device’s display.
According to Sony, the technology uses a ‘markerless approach, forgoing any requirement for special markers such as 2D barcodes’. How it works is that the object which has been captured by the camera is identified and then the additional pictures and information are displayed on your device’s display.
Have a look at the video of it in action below.
How Smart AR Works
The Smart AR technology leverages advanced image recognition algorithms to identify objects in real-time. Unlike traditional AR systems that rely on markers or QR codes, Sony’s markerless approach allows for a more seamless and intuitive user experience. When the camera captures an object, the system quickly analyzes its features and matches them with a database of known objects. Once identified, relevant information, images, or even interactive elements are overlaid on the device’s display.
For example, imagine pointing your camera at a historical monument. Smart AR could instantly provide you with historical facts, images from different time periods, and even a 3D reconstruction of how the monument looked in the past. This technology has the potential to revolutionize fields such as education, tourism, and retail by providing users with rich, contextual information at their fingertips.
Applications and Future Prospects
Sony will be showing off this new Smart AR technology at the OPUS Communication Zone on the 8th Floor of the Sony Building in Ginza (Tokyo), from the 20th to the 22nd of May. This demonstration aims to showcase the versatility and potential applications of Smart AR in various industries.
In the retail sector, Smart AR could transform the shopping experience. Customers could point their cameras at products to receive detailed information, reviews, and even virtual try-ons. This could significantly enhance customer engagement and satisfaction.
In education, Smart AR could bring textbooks to life. Students could scan images in their textbooks to access interactive 3D models, videos, and additional reading materials. This could make learning more engaging and effective.
The gaming industry could also benefit immensely from Smart AR. Imagine games that blend seamlessly with the real world, offering an immersive experience that goes beyond the screen. Players could interact with virtual characters and objects as if they were part of their physical environment.
Moreover, Smart AR could play a crucial role in navigation and urban planning. By overlaying real-time information on cityscapes, users could easily find their way around, discover points of interest, and even visualize future urban developments.
Sony’s commitment to innovation is evident in their development of Smart AR. As augmented reality continues to evolve, technologies like Smart AR will likely become integral to our daily lives, enhancing the way we interact with the world around us.
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