Demand for the new iPhone 11 Pro handsets has been high since they launched back in September, and now it looks like Samsung is having to increase the supply of the OLED panels for the handsets.
Both the iPhone 11 Pro and 11 Pro Max handsets feature OLED displays, and Samsung is one of the major suppliers of these displays. The OLED technology is known for its superior color accuracy, deeper blacks, and energy efficiency compared to traditional LCD screens, making it a key selling point for Apple’s premium devices.
Increased Production to Meet High Demand
According to a recent report, Samsung is expected to supply Apple with around 50 million units of the displays before the end of the year. This significant increase in production underscores the high demand for the new iPhone models. The report highlights that in the third quarter, ending September, the display firm supplied 22.2 million units of 5.85-inch and 6.46-inch panels for Apple’s iPhones. This includes 3.9 million units in July, 8.4 million units in August, and 9.9 million units in September. Notably, the supply volume in September was 40 percent higher than the initially planned 6.9 million units, indicating a substantial surge in demand.
The increased production is not just a testament to the popularity of the iPhone 11 Pro series but also reflects the strategic partnership between Apple and Samsung. Despite being competitors in the smartphone market, the two companies collaborate closely when it comes to component supplies. Samsung’s expertise in OLED technology makes it a crucial partner for Apple, ensuring that the iPhones meet the high standards expected by consumers.
Future Prospects and Upcoming Releases
Apple’s new iPhone 11 Pro handsets are expected to remain popular for the rest of the year. The advanced camera system, improved battery life, and the powerful A13 Bionic chip are some of the features that have contributed to the strong sales. Additionally, the introduction of iOS 13 with its new features and enhancements has further boosted the appeal of the new iPhones.
Looking ahead, Apple is expected to launch a cheaper device in early 2020, the iPhone SE, which will land in the first quarter. The iPhone SE is anticipated to cater to a different segment of the market, offering a more affordable option while still providing a robust performance. This move is likely to attract budget-conscious consumers and expand Apple’s market share.
Moreover, the ongoing advancements in display technology suggest that future iPhone models will continue to benefit from improvements in OLED panels. Innovations such as higher refresh rates, better energy efficiency, and even foldable displays could be on the horizon, further enhancing the user experience.
The high demand for the iPhone 11 Pro series has led to increased production of OLED panels by Samsung, highlighting the strong market presence of Apple’s latest devices. As Apple continues to innovate and expand its product lineup, it is poised to maintain its leadership in the smartphone industry.
Source The Investor
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