RIM will launch its first BlackBerry 10 devices in the first quarter of 2013. We previously heard from a leaked RIM roadmap that RIM would be launching two BlackBerry 10 devices in the first quarter.
Now, according to a recent report from Pocket Lint, RIM intends to launch a total of six different BlackBerry 10 devices in early 2013, and the devices will be aimed at high-end, middle, and entry-level markets. This ambitious plan indicates RIM’s strategy to cater to a broad spectrum of consumers, ensuring that there is a BlackBerry 10 device suitable for every type of user.
Device Specifications and Features
The guys from Pocket Lint were apparently shown two of the devices by RIM, which will include one all-touchscreen device and one with a QWERTY keyboard. The touchscreen device will apparently feature an HD resolution display with a resolution of 1280 x 720 pixels. This high-definition display is expected to provide sharp and vibrant visuals, making it ideal for multimedia consumption, gaming, and web browsing.
On the other hand, the QWERTY device will feature a 720 x 720 pixel resolution display. This square aspect ratio is designed to offer a comfortable typing experience, which has always been a hallmark of BlackBerry devices. The physical keyboard is expected to appeal to business professionals and users who prefer tactile feedback for typing.
Market Positioning and Strategy
RIM’s decision to launch six different BlackBerry 10 devices is a clear indication of their intent to regain market share by offering a diverse range of products. The high-end devices are likely to compete with flagship smartphones from other manufacturers, featuring premium materials, advanced specifications, and cutting-edge technology. These devices will target tech enthusiasts and professionals who demand the best performance and features.
The mid-range devices will offer a balance between performance and affordability, making them suitable for a wider audience. These devices are expected to include some of the advanced features found in the high-end models but at a more accessible price point. This strategy aims to attract users who want a capable smartphone without breaking the bank.
The entry-level devices will focus on providing essential smartphone features at a budget-friendly price. These devices will be aimed at first-time smartphone users, students, and those looking for a secondary device. By catering to this segment, RIM hopes to introduce new users to the BlackBerry ecosystem and potentially upgrade them to higher-end models in the future.
This multi-tiered approach is designed to ensure that RIM can compete across different market segments, offering something for everyone. It also reflects RIM’s understanding of the diverse needs of smartphone users and their commitment to providing tailored solutions.
The touchscreen and QWERTY devices shown to Pocket Lint align with what we have heard previously. The inclusion of both touchscreen and QWERTY models highlights RIM’s recognition of the varied preferences among users. While some users prefer the modern, sleek design of touchscreen devices, others remain loyal to the tactile feedback and precision offered by physical keyboards.
In conclusion, RIM’s strategy to launch six BlackBerry 10 devices in early 2013 demonstrates their commitment to innovation and market relevance. By offering a range of devices catering to different market segments, RIM aims to attract a diverse user base and re-establish its presence in the competitive smartphone market. The combination of high-definition displays, physical keyboards, and a variety of price points ensures that there is a BlackBerry 10 device for every type of user.
Source Pocket Lint, Brief Mobile
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