It looks like RIM is getting closer to the release of its new BlackBerry 10 platform, as according to a recent report, the company will be giving prototype BlackBerry 10 devices to developers in May.
According to Bloomberg, RIM will be giving out 2,000 BlackBerry 10 test devices to developers at RIM’s BlackBerry Jam conference, which takes place in Orlando, Florida in May.
RIM’s Alec Saunders, who is the vice president of developer relations, told Bloomberg that “It’s a huge step forward on our path to eventually launching BB10,” Saunders said. “It’s tangible evidence of the company making progress to finally shipping the device.”.
Significance of BlackBerry 10 for RIM
The BlackBerry 10 platform represents a critical juncture for RIM, as the company has faced significant challenges in recent years. The introduction of BlackBerry 10 is seen as a pivotal move to regain market share and re-establish its presence in the highly competitive smartphone industry. The new platform is expected to offer a range of innovative features, including a revamped user interface, enhanced security measures, and improved performance capabilities.
The decision to distribute 2,000 test devices to developers is a strategic one. By doing so, RIM aims to foster a robust ecosystem of applications that will be available at launch. This move is crucial because the success of a new platform often hinges on the availability and quality of apps. Developers will have the opportunity to test their applications on actual hardware, providing valuable feedback to RIM and ensuring that the final product is polished and user-friendly.
Developer Engagement and Community Building
Engaging with the developer community is a key component of RIM’s strategy for BlackBerry 10. The BlackBerry Jam conference in Orlando serves as an ideal venue for this engagement. By bringing together developers from around the world, RIM can showcase the capabilities of BlackBerry 10 and provide hands-on experience with the new devices. This interaction is expected to generate excitement and enthusiasm among developers, which is essential for building a vibrant app ecosystem.
Moreover, RIM’s focus on developer relations is evident in their proactive approach. Alec Saunders’ comments highlight the company’s commitment to transparency and collaboration. By involving developers early in the process, RIM is not only building goodwill but also ensuring that the platform meets the needs and expectations of its users.
We still don’t have any official launch date from RIM on when their new BlackBerry Platform will launch, as soon as we get some more information we will let you guys know.
Source Bloomberg
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