McDonald’s Netherlands has unveiled an innovative piece of promotional merchandise in the form of the McDonald McTrax Placemat. This unique placemat allows you to create and play music while you enjoy your meal, blending the worlds of fast food and digital music production in an exciting new way.
Check out the video below to see how the McDonald McTrax Placemat can be used to record snippets and playback loops to create your own music using the accompanying smartphone application that is available to download for free.
Innovative Collaboration
McDonald’s Netherlands teamed up with the advertising agency TBWANeboko and digital production agency This Page Amsterdam to design and create this groundbreaking placemat. The McTrax Placemat interacts directly with your smartphone and supports both iOS and Android devices, allowing users to create samples, synths, loops, and more. This collaboration showcases the potential of combining traditional marketing with modern technology to create an engaging customer experience.
The placemat uses conductive ink technology, which is printed on a piece of paper. This ink can conduct electricity, allowing it to interact with your smartphone via Bluetooth. When you place your smartphone on the placemat, it connects and transforms the placemat into a full-fledged music production station. This innovative use of conductive ink opens up a world of possibilities for interactive print media.
The McDonald’s placemat: just a paper placemat that turns into a full music production station! McTrax. By the use of conductive ink on a piece of paper you can connect your smartphone to our placemat via Bluetooth.
How It Works
The McTrax Placemat is designed to be user-friendly, making it accessible to people of all ages. Once your smartphone is connected via Bluetooth, you can use the McTrax app to interact with the placemat. The app features a variety of tools and options for creating music, including:
– Samples: Record and play back short audio clips.
– Synths: Use virtual synthesizers to create unique sounds.
– Loops: Create and layer loops to build complex musical compositions.
– Effects: Add effects like reverb and delay to enhance your tracks.
The app also includes a range of pre-recorded sounds and loops, allowing users to start creating music right away, even if they have no prior experience with music production. This makes the McTrax Placemat a fun and educational tool for aspiring musicians and tech enthusiasts alike.
Real-World Applications
The McTrax Placemat is more than just a promotional gimmick; it represents a new way of thinking about customer engagement and interactive marketing. By offering a unique and memorable experience, McDonald’s can attract new customers and encourage repeat visits. This approach can be applied to other industries as well, demonstrating the potential for interactive print media to revolutionize marketing and customer interaction.
For example, educational institutions could use similar technology to create interactive learning materials, while retail stores could offer interactive catalogs that allow customers to explore products in new and exciting ways. The possibilities are endless, and the McTrax Placemat is just the beginning.
The McDonald McTrax Placemat is a brilliant example of how technology can be integrated into everyday items to create engaging and interactive experiences. By combining conductive ink technology with a user-friendly app, McDonald’s has created a fun and innovative way for customers to enjoy their meals while exploring the world of music production. This collaboration between McDonald’s Netherlands, TBWANeboko, and This Page Amsterdam sets a new standard for interactive marketing and opens up exciting possibilities for the future.
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