Lovefilm just dropped us an email to let us know that they have launched a new HD streaming service in the UK, where you will be able to stream full HD streaming in 1080p on your PC or Mac and 720p streaming on the Xbox 360 and selected Samsung and LG connected TVs.
The service will also be available in Germany, although it will only be available in 1080p HD video on the PC and Mac initially, with other devices being added at a later date.
LOVEFiLM, an Amazon company, today announced the launch of high-definition (HD) service, giving LOVEFiLM Instant members crystal clear viewing.
The HD functionality, available from today in the UK and Germany, will allow members of LOVEFiLM – Europe’s largest subscription service instantly streaming films and TV series over the internet and sending DVDs and games by post – to stream top quality films and TV series on demand and for no extra charge in HDTV resolutions up to 1080p.
Enhanced Viewing Experience
The introduction of HD streaming marks a significant upgrade for LOVEFiLM users, enhancing the overall viewing experience. With 1080p resolution available on PCs and Macs, users can enjoy their favorite movies and TV shows with stunning clarity and detail. This is particularly beneficial for action-packed films and visually rich TV series, where every detail counts. The 720p streaming option for Xbox 360 and selected Samsung and LG connected TVs ensures that users can still enjoy high-definition content even if their devices do not support full 1080p resolution.
Moreover, the HD streaming service is designed to be user-friendly, requiring no additional fees or complicated setup processes. Members simply need to select the HD option when available, and they can start enjoying high-definition content immediately. This seamless integration makes it easy for users to take full advantage of the new service without any hassle.
Future Expansion and Device Compatibility
While the HD streaming service is initially available on PCs, Macs, Xbox 360, and selected Samsung and LG TVs, LOVEFiLM has plans to expand compatibility to more devices in the future. This includes other gaming consoles, smart TVs, and possibly even mobile devices. By broadening the range of compatible devices, LOVEFiLM aims to make high-definition streaming accessible to an even larger audience.
In Germany, the service will initially be limited to 1080p streaming on PCs and Macs, but LOVEFiLM has assured users that other devices will be added soon. This phased rollout strategy allows the company to ensure a smooth and stable launch, addressing any potential issues before expanding to additional platforms.
The move to HD streaming is part of LOVEFiLM’s ongoing efforts to stay competitive in the rapidly evolving digital entertainment market. With other streaming services like Netflix and Amazon Prime Video also offering high-definition content, it is crucial for LOVEFiLM to provide similar or better quality to retain and attract subscribers.
In addition to expanding device compatibility, LOVEFiLM is also likely to continue enhancing its content library, offering a diverse range of films and TV series to cater to various tastes and preferences. This combination of high-quality streaming and a rich content library positions LOVEFiLM as a strong contender in the streaming service market.
You can find out more information about the HD video streaming in the UK and Germany over at [LOVEFiLM’s official website](https://www.lovefilm.com).
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