When Google launched their Nexus 4 smartphone last year, the device was met by high demand, and it is currently shown as sold out on the Google Play Store. As soon as the device comes back in stock, it sells out in a matter of hours. This high demand has led to significant frustration among potential buyers who are eager to get their hands on the device.
According to LG, there is no problem with the supply of the Nexus 4, and that production of the device is proceeding as planned. An LG official has been quoted as saying that Nexus 4 production is proceeding ‘without a hitch’. This statement suggests that LG is confident in their manufacturing process and believes that they are meeting the production targets set for the Nexus 4.
Conflicting Statements from Google and LG
This does not tie in with what Google has been saying about the Nexus 4, and certainly does not tie in with the actual supply of the Nexus 4 as the device is constantly sold out. Google has indicated that the demand for the Nexus 4 has far exceeded their expectations, leading to the frequent stock shortages. This discrepancy between Google’s and LG’s statements has led to confusion among consumers and industry analysts alike.
It is not clear who is to blame for the lack of supply of the Google Nexus 4 handset, but it would appear that LG thinks the issue is not down to them. There are no details as yet on when the device will be back in stock at Google Play. Some industry experts speculate that the issue may lie in the supply chain logistics or in the forecasting models used by Google to predict demand.
Impact on Consumers and Market
The ongoing supply issues have had a significant impact on consumers. Many potential buyers have expressed their frustration on social media and various tech forums, lamenting the difficulty in purchasing the Nexus 4. This high demand and low supply scenario has also led to the emergence of a secondary market where the Nexus 4 is sold at a premium, often significantly higher than its retail price.
Moreover, the supply issues have also affected Google’s reputation in the smartphone market. While the Nexus 4 has been praised for its design, performance, and value for money, the inability to meet consumer demand has somewhat tarnished its launch. Competitors have taken advantage of this situation, promoting their own devices as readily available alternatives.
In addition to the supply concerns, there have been rumors about the next iteration of the Nexus series, the Nexus 5. However, LG has dismissed these rumors as unfounded, stating that their focus remains on the Nexus 4. This has led to further speculation about Google’s future plans for their smartphone lineup and whether they will continue to partner with LG or seek other manufacturers.
The Nexus 4’s launch has been a mixed bag of high demand and supply challenges. While LG maintains that production is on track, the persistent stock shortages suggest that there may be underlying issues that need to be addressed. Consumers eagerly await a resolution to these supply problems so that they can finally experience the highly sought-after Nexus 4. Until then, the tech community will continue to watch closely for any updates from Google and LG regarding the availability of the device.
Source Phandroid
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