On September 8th, 2017, the new horror movie IT will be premiering on cinema screens worldwide. Directed by Andrés Muschietti, this film is based on the Stephen King novel of the same name, which has been terrifying readers for decades. The novel, originally published in 1986, has become a cornerstone of horror literature, captivating audiences with its chilling narrative and complex characters.
The Story Behind IT
The story of IT is set in the fictional town of Derry, Maine, where children begin to mysteriously disappear. A group of young kids, who call themselves “The Losers’ Club,” band together to confront their biggest fears. They soon discover that the culprit behind the disappearances is an evil clown named Pennywise. Pennywise is not just any clown; he is a malevolent entity whose history of murder and violence dates back for centuries. The character of Pennywise has become an iconic figure in horror, known for his terrifying appearance and sinister demeanor.
Stephen King’s novel delves deep into the themes of fear, friendship, and the loss of innocence. The story alternates between two timelines, following the characters as children and then as adults, as they return to Derry to face Pennywise once again. This dual narrative structure adds depth to the story, exploring how the traumas of childhood can echo into adulthood.
Virtual Reality Experience
To wet your appetite ahead of the launch of IT, Warner Bros. Pictures has released a new virtual reality experience. This immersive VR experience is designed to give fans a taste of the terror that awaits them in the movie. The VR experience trailer, embedded below, provides a quick glimpse at what you can expect to encounter.
Virtual reality has become an increasingly popular medium for promoting movies, especially in the horror genre. The immersive nature of VR allows viewers to feel as though they are part of the story, heightening the sense of fear and suspense. In the case of IT, the VR experience places you in the eerie town of Derry, where you can explore iconic locations from the film and come face-to-face with Pennywise himself.
So strap on your virtual reality headset and jump into the IT experience below.
When children begin to disappear in the town of Derry, Maine, a group of young kids are faced with their biggest fears when they square off against an evil clown named Pennywise, whose history of murder and violence dates back for centuries.
The release of the VR experience is a testament to the innovative marketing strategies employed by Warner Bros. Pictures. By leveraging cutting-edge technology, they are able to engage with audiences in new and exciting ways. This approach not only generates buzz for the movie but also provides fans with a unique and memorable experience.
As the premiere date approaches, anticipation for IT continues to build. The combination of a beloved source material, a talented director, and a creative marketing campaign has set the stage for what promises to be a thrilling cinematic event. Whether you are a longtime fan of Stephen King’s novel or new to the story, the 2017 adaptation of IT is sure to deliver a spine-chilling experience that will leave you on the edge of your seat.
Source: Warner Bros
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