We recently heard a rumor that Asus may be building the first Google-branded Android tablet, and now according to a recent report from Digitimes, the Google Nexus tablet could launch as soon as May of this year.
According to the report, Asus and Google are working on a 7-inch Android tablet, which is aimed at taking on the Amazon Kindle Fire. The device is expected to retail for between $199 and $249, making it a competitive option in the budget tablet market.
Specifications and Features
Asus announced a 7-inch tablet back at CES in January, the Asus MeMo ME370T, but the device has yet to go on sale. It could be possible that the Google Nexus tablet could come with similar specifications. As a reminder, the Asus MeMo ME370T features a 7-inch touchscreen display with a resolution of 1280 x 800 pixels. Processing is provided by a quad-core NVIDIA Tegra 3 processor, and it also has 1GB of built-in storage.
The potential Google Nexus tablet is expected to feature similar hardware, which would make it a powerful device for its price range. The quad-core processor would ensure smooth performance for multitasking and gaming, while the high-resolution display would provide a crisp and clear viewing experience for media consumption.
Market Competition
The Google Nexus tablet is being positioned to compete directly with the Amazon Kindle Fire, which has been a popular choice among consumers looking for an affordable tablet. The Kindle Fire, priced at $199, offers a 7-inch display, a dual-core processor, and access to Amazon’s vast ecosystem of content, including books, movies, and apps.
By offering a device with a more powerful processor and a higher resolution display at a similar price point, Google and Asus aim to attract consumers who are looking for better performance and a more versatile Android experience. Additionally, the Nexus branding would likely ensure timely software updates and a pure Android experience, free from manufacturer bloatware.
Another competitor in this space is the Barnes & Noble Nook Tablet, which also features a 7-inch display and is priced similarly to the Kindle Fire. However, the Nook Tablet has not gained as much traction in the market, partly due to its more limited app ecosystem.
Potential Impact on the Tablet Market
The introduction of a Google-branded Nexus tablet could have a significant impact on the tablet market. By offering a high-quality device at an affordable price, Google and Asus could attract a large number of consumers who are currently considering other budget tablets. This could lead to increased competition and potentially drive down prices for other devices in the market.
Furthermore, the Nexus tablet could help to further establish Android as a dominant platform in the tablet space. While Android has already gained significant market share in the smartphone market, its presence in the tablet market has been more limited, with Apple’s iPad maintaining a strong lead. A successful Nexus tablet could help to change this dynamic and encourage more developers to create tablet-optimized apps for Android.
The rumored Google Nexus tablet, built by Asus, has the potential to be a game-changer in the budget tablet market. With its powerful hardware, competitive pricing, and the backing of Google’s Nexus brand, it could attract a large number of consumers and increase competition in the market. We will have to wait and see if the rumors are true and if the device lives up to the expectations when it is officially launched.
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