Glass is a term that can be used to describe a wide range of things, and it looks like the USPTO had decided that Google should not be given the trademark for the word ‘Glass’.
Google has already managed to trademark ‘Google Glass’, but the company was also trying to trademark ‘Glass’. The filing was registered with the USPTO last year.
The USPTO is basically saying that trademarking of the word ‘Glass’ could lead to confusion, and that they consider the word a descriptive term, rather than an actual product name.
Google has been marketing Google Glass as just ‘Glass’, this can be seen in the advert for Google Glass above, and the company apparently plans to appeal the USPTO decision.
Understanding the USPTO’s Decision
The United States Patent and Trademark Office (USPTO) has stringent guidelines when it comes to trademarking common words. The primary concern is that allowing a single company to trademark a common term like ‘Glass’ could monopolize the word, making it difficult for other businesses to use it in their products or marketing. This is particularly relevant in industries where the term ‘glass’ is commonly used, such as eyewear, windows, and even technology.
For example, if Google were granted the trademark for ‘Glass’, other companies producing smart eyewear or even traditional glasses might face legal challenges. This could stifle innovation and competition, which is contrary to the principles of a free market. The USPTO’s decision aims to prevent such monopolistic practices and ensure that common terms remain available for general use.
Google’s Marketing Strategy and Future Steps
Google has been heavily investing in the branding of its smart eyewear product, Google Glass. The device, which combines augmented reality with everyday eyewear, has been marketed as a revolutionary step in wearable technology. By attempting to trademark ‘Glass’, Google aimed to simplify its branding and create a more streamlined identity for the product.
However, the rejection from the USPTO means that Google will need to reconsider its branding strategy. One potential route is to continue using the ‘Google Glass’ trademark, which is already recognized and associated with the product. Another option could be to adopt a new trademark such as ‘Glass by Google’ or ‘Google Smart Glasses’. These alternatives would still leverage the strong brand identity of Google while avoiding the legal complications associated with trademarking a common term.
Google’s decision to appeal the USPTO’s ruling indicates that the company is not ready to give up on its original branding strategy. The appeal process could take several months or even years, and there is no guarantee that the outcome will be in Google’s favor. In the meantime, the company will need to navigate the complexities of marketing its product without the desired trademark.
We suspect that the USPTO will end up turning down Google’s request again in the future, and instead of using the trademark ‘Glass’, the company will end up either using the ‘Google Glass’ one, or one like ‘Glass by Google’ or something similar.
Source, Ubergizmo
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
