It looks like Google has decided to switch from Intel to ARM-based processors for its Google TV platform, as Marvell has announced that their Foresight platform will be used in the next generation of Google TV devices.
“Marvell and Google have teamed up to change home entertainment forever – transforming the TV into the command center for our connected lifestyle. Marvell and Google are fundamentally changing the relationship between the producers and consumers of content – from Hollywood to Madison Avenue to publishing and major news networks – creating a dynamic, two-way experience featuring real-time global news, social network, entertainment and information,” said Weili Dai, Co-founder of Marvell. “I believe this is a major breakthrough movement and it’s just the beginning of our bigger vision. The same forces that are revolutionizing today’s television experience will transform numerous vertical applications for small businesses and large enterprises, enhancing the way we all work, connect with each other and collaborate globally.”
Advantages of ARM-Based Processors
The new Google TV devices will use Marvell’s Armada 1500 dual-core processor, which is designed to consume less power while still offering a wide range of capabilities. ARM-based processors are known for their energy efficiency, which is a significant advantage in consumer electronics where power consumption is a critical factor. This shift to ARM architecture is expected to provide better performance-per-watt compared to Intel’s x86 processors, making the devices more efficient and potentially extending their lifespan.
Moreover, ARM processors are highly scalable and versatile, allowing for a variety of applications beyond just TV. This means that Google TV could potentially integrate more advanced features such as enhanced graphics, better multitasking capabilities, and improved overall user experience. The ARM architecture also supports a wide range of operating systems, which could make future updates and compatibility with other devices more seamless.
Impact on the Consumer Market
This transition is not just a technical upgrade but a strategic move that could have a significant impact on the consumer market. By adopting ARM-based processors, Google TV is positioning itself to be more competitive in the smart TV market, which is increasingly crowded with options from various manufacturers. The enhanced performance and energy efficiency could make Google TV a more attractive option for consumers looking for a high-quality, reliable smart TV experience.
Additionally, the collaboration between Marvell and Google aims to revolutionize home entertainment by making the TV a central hub for a connected lifestyle. This means that users can expect more integrated services, such as real-time global news, social networking, and interactive entertainment options. The goal is to create a dynamic, two-way experience that not only consumes content but also interacts with it in meaningful ways.
For example, imagine watching a live news broadcast and being able to instantly share your thoughts on social media or participate in a live poll. Or consider watching a cooking show and being able to order ingredients directly through your TV. These are the kinds of interactive experiences that Marvell and Google aim to bring to the forefront with their new platform.
Source Engadget
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The switch to ARM-based processors for Google TV represents a significant step forward in the evolution of smart TVs. With improved energy efficiency, enhanced performance, and the potential for more interactive and integrated services, this move could set a new standard for what consumers expect from their home entertainment systems. As Marvell and Google continue to innovate, we can look forward to a future where our TVs are not just passive screens but active participants in our connected lifestyles.
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