A new browser-based interactive game has been created to advertise the importance of wearing a life jacket while sailing, letting you experience the sensation of drowning from the safety of your computer.
Sortie En Mer has been designed to show you just how quickly tiredness can engulf you when you have fallen overboard and are stranded, continually treading water.
The aim of the game as you might expect is to try and stay on the surface of the water for as log as possible, as you see your boat and last hope of survival disappear into the distance.
The interactive advertising game pushes home the need to wear a life jacket and has been designed by agency CLM BBDO for yachtwear manufacturer Guy Cotten.
To see how long you can last jump over to the drowning game website here.