A new browser-based interactive game has been created to advertise the importance of wearing a life jacket while sailing, letting you experience the sensation of drowning from the safety of your computer.
Sortie En Mer has been designed to show you just how quickly tiredness can engulf you when you have fallen overboard and are stranded, continually treading water.
The Concept Behind Sortie En Mer
The aim of the game, as you might expect, is to try and stay on the surface of the water for as long as possible, as you see your boat and last hope of survival disappear into the distance. The game simulates the physical and mental exhaustion that sets in when you are left to tread water without any flotation aid. This immersive experience is designed to be both educational and eye-opening, emphasizing the critical importance of wearing a life jacket at all times while on the water.
The interactive advertising game pushes home the need to wear a life jacket and has been designed by agency CLM BBDO for yachtwear manufacturer Guy Cotten. The game uses realistic graphics and sound effects to create a sense of urgency and desperation, making it a powerful tool for raising awareness about water safety.
Why Wearing a Life Jacket is Crucial
Wearing a life jacket can mean the difference between life and death in a maritime emergency. According to the U.S. Coast Guard, 84% of drowning victims in recreational boating accidents were not wearing a life jacket. Life jackets provide buoyancy, which helps keep your head above water and reduces the effort needed to stay afloat. This can be especially important in cold water, where hypothermia can set in quickly and sap your strength.
Sortie En Mer brings this message home by allowing players to experience the rapid onset of fatigue and the overwhelming sense of helplessness that can occur when you are stranded in open water. The game serves as a stark reminder that even strong swimmers can quickly become exhausted and that a life jacket can provide the crucial support needed to survive until help arrives.
To see how long you can last, jump over to the drowning game website here.
Source: Sploid
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
