The new Apple TV 4K launches next Friday, the 22nd of September, and Apple has already started taking pre-orders for the device from today.
4K HDR Content on iTunes
Ahead of the launch of the new Apple TV 4K, Apple has begun to roll out 4K HDR content to its iTunes store. This move is part of Apple’s broader strategy to enhance the viewing experience for its users by providing higher resolution and better quality content. The 4K HDR format offers a significant improvement in picture quality, with more vibrant colors, greater contrast, and enhanced detail, making it a substantial upgrade over the standard HD format.
Apple announced at their iPhone X event this week that all existing HD content could automatically be updated to 4K content for free. This is a significant benefit for users who have already invested in a substantial iTunes library, as they will not need to repurchase their favorite movies and TV shows to enjoy them in the new, higher-quality format.
It looks like the new 4K movies are being rolled out in stages, so it could take a while for Apple to update all of them to the new 4K HDR format for the new Apple TV. This staggered rollout is likely due to the sheer volume of content available on iTunes and the time required to convert and optimize each title for 4K HDR.
Apple TV 4K Pricing and Features
Apple’s new 4K compatible TV set-top box costs $179 for the 32GB model and $199 for the 64GB model. It launches next Friday, and the device promises to deliver a superior viewing experience with its support for 4K HDR content. The Apple TV 4K is powered by the A10X Fusion chip, the same chip used in the iPad Pro, which ensures smooth performance and quick loading times.
In addition to 4K HDR support, the Apple TV 4K also features Dolby Vision and HDR10, two of the most popular HDR formats. This ensures compatibility with a wide range of 4K HDR TVs, allowing users to enjoy the best possible picture quality regardless of their TV’s specific HDR capabilities.
The device also supports a wide range of apps and services, including popular streaming platforms like Netflix, Amazon Prime Video, and Hulu, as well as Apple’s own Apple Music and Apple Arcade. This makes the Apple TV 4K a versatile entertainment hub that can cater to a variety of viewing preferences.
Moreover, the Apple TV 4K integrates seamlessly with other Apple devices and services. For example, users can use their iPhone or iPad as a remote control for the Apple TV 4K, and they can also use AirPlay to stream content from their iOS devices to their TV. Additionally, the Apple TV 4K supports the Apple HomeKit, allowing users to control their smart home devices directly from their TV.
The launch of the Apple TV 4K and the rollout of 4K HDR content on iTunes represent a significant step forward for Apple’s entertainment ecosystem. With its powerful hardware, support for the latest video formats, and seamless integration with other Apple devices and services, the Apple TV 4K is poised to offer a superior viewing experience for users. Whether you’re a long-time Apple user or new to the ecosystem, the Apple TV 4K is a compelling option for anyone looking to upgrade their home entertainment setup.
Source 9 to 5 Mac
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