Apple Music Connect allowed artists to post content to their own pages on Apple Music. This feature, however, is now being shut down.
Apple has announced that Apple Music Connect is shutting down. They will remove existing posts from artists and will also stop new ones from being added.
Today we’re streamlining music discovery by removing Connect posts from Artist Pages and For You. This means you’ll no longer be able to post to Connect as of December 13, 2018, but all previously uploaded content will still be searchable until May 24, 2019. You can still create Artist Playlists with the latest version of Apple Music.
We’re also excited about the latest beta of Apple Music for Artists, which gives you everything you need to understand your music’s impact across Apple Music, as well as valuable audience insights. You can even upload your own photo to use on your Artist Page. Sign up for free today.
Apple is obviously removing the Connect feature on Apple Music as it is probably not used as much as they had hoped.
The Rise and Fall of Apple Music Connect
Apple Music Connect was introduced with much fanfare as a way for artists to engage directly with their fans. The idea was to create a social network within Apple Music where artists could share exclusive content, behind-the-scenes photos, videos, and updates. This was intended to foster a closer relationship between artists and their audience, providing fans with a more intimate look into the lives and creative processes of their favorite musicians.
Despite its promising start, Apple Music Connect struggled to gain traction. Many artists and fans found it redundant, especially when compared to other social media platforms like Instagram, Twitter, and Facebook, which already served similar purposes but with much larger user bases. As a result, the engagement on Apple Music Connect was lower than anticipated, leading to its eventual shutdown.
What’s Next for Artists on Apple Music?
While Apple Music Connect is being phased out, Apple is not abandoning its efforts to support artists. The company is shifting its focus to other tools and features that can help artists understand and grow their audience. One such tool is the Apple Music for Artists platform, which is currently in beta.
Apple Music for Artists provides valuable insights into how music is performing on the platform. Artists can see detailed analytics, including the number of plays, purchases, and streams their songs are receiving. This data can help artists make informed decisions about their music and marketing strategies. Additionally, artists can upload their own photos to their Artist Page, allowing for some level of personalization and engagement with their audience.
Moreover, Apple continues to support Artist Playlists, which allow musicians to curate playlists for their fans. This feature remains a popular way for artists to share their musical tastes and influences, offering fans a deeper connection to their favorite musicians.
The shutdown of Apple Music Connect marks the end of an ambitious but ultimately unsuccessful attempt to create a social network within a music streaming service. While the feature did not resonate as Apple had hoped, the company is not giving up on its mission to support artists. By focusing on tools like Apple Music for Artists and continuing to offer features like Artist Playlists, Apple aims to provide musicians with the resources they need to succeed in the digital age.
As the music industry continues to evolve, it will be interesting to see how Apple adapts and innovates to meet the needs of both artists and fans. For now, the removal of Apple Music Connect serves as a reminder that not every feature will hit the mark, but each step is a learning opportunity in the ever-changing landscape of music streaming.
Source MacRumors
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