Amazon has today launched their Amazon Instant Streaming service on to Xbox 360 consoles. Amazon Instant Streaming is now available from the Video Apps Marketplace on Xbox Live, and provides Amazon Prime members streaming access to over 17,000 movies and TV episodes, via Prime Instant. With another 120,000 movies and TV episodes to rent or purchase, for non-Prime and Prime members.
All movies and TV episodes you’ve already purchased or have currently rented from Amazon are now available directly from your Xbox 360. Microsoft’s Kinect motion controller has also been enabled for the Amazon Streaming service, allowing you to control playback from the comfort of your armchair using gestures.
Enhanced User Experience with Kinect
The integration of Microsoft’s Kinect motion controller with Amazon Instant Streaming service significantly enhances the user experience. With Kinect, users can navigate through the extensive library of content using simple hand gestures and voice commands. This hands-free control makes it easier to search for your favorite movies or TV shows without needing to use a traditional controller. For instance, you can simply wave your hand to scroll through options or say “Xbox, play” to start streaming a selected title. This feature is particularly beneficial for users who prefer a more interactive and intuitive way to manage their media consumption.
Comparison with PlayStation 3
The Amazon Instant Streaming service arrived on Sony’s PlayStation 3 console back in April, providing a similar service. However, the Xbox 360 version offers unique advantages, particularly with the Kinect integration. While PlayStation 3 users can enjoy the same vast library of movies and TV shows, the lack of a motion controller means they miss out on the hands-free convenience that Xbox 360 users experience. Additionally, the Xbox Live interface is known for its user-friendly design, making it easier for users to navigate and find content quickly.
Moreover, Amazon Prime members benefit from the Prime Instant Video feature, which offers unlimited streaming of over 17,000 titles at no additional cost. This is a significant value addition for Prime members who already enjoy benefits like free two-day shipping and access to Amazon’s Kindle library. Non-Prime members also have the option to rent or purchase from a selection of 120,000 movies and TV episodes, ensuring that there is something for everyone.
The launch of Amazon Instant Streaming on Xbox 360 is part of a broader strategy by Amazon to make its streaming service available on multiple platforms. By doing so, Amazon aims to compete more effectively with other streaming giants like Netflix and Hulu. The availability of Amazon Instant Streaming on gaming consoles like Xbox 360 and PlayStation 3 ensures that users can access their favorite content on the device of their choice, whether it’s a gaming console, smart TV, or mobile device.
Source: Joystiq : Amazon : Major Nelson
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