According to initial estimates from Activision, sales of their new Call of Duty: Black Ops have reached an astounding 5.6 million copies on its first day. This impressive figure surpasses last year’s record set by the launch of Modern Warfare 2, which sold 4.6 million copies on its first day.
Marking the second year in a row that the Call of Duty franchise has set day-one launch records across all forms of entertainment.
Unprecedented Sales Figures
Call of Duty: Black Ops has become the biggest entertainment launch ever with an estimated sell-through of approximately $360 million in North America and the United Kingdom alone in the first 24 hours of its release, as compared to last year’s estimated day-one sell-through of $310 million for Call of Duty: Modern Warfare® 2 in North America and the United Kingdom, according to internal Activision estimates.
The success of Call of Duty: Black Ops can be attributed to several factors. Firstly, the franchise has built a loyal fan base over the years, with each new release eagerly anticipated by millions of gamers worldwide. The marketing campaign for Black Ops was extensive, utilizing various media channels to generate hype and anticipation. Additionally, the game itself introduced new features and improvements that appealed to both long-time fans and new players.
Impact on the Gaming Industry
The record-breaking sales of Call of Duty: Black Ops have had a significant impact on the gaming industry. It has set a new benchmark for what is possible in terms of day-one sales, pushing other game developers to rethink their strategies for launching new titles. The success of Black Ops also highlights the growing importance of the video game industry within the broader entertainment sector. With revenues surpassing those of blockbuster movies and music albums, video games are now a dominant force in entertainment.
Moreover, the success of Black Ops has had a ripple effect on related industries. Retailers have reported increased foot traffic and sales, both in physical stores and online, as gamers rushed to get their hands on the latest installment. The game has also boosted sales of gaming consoles and accessories, as players sought to enhance their gaming experience.
Full press release.
Via Joystiq
The success of Call of Duty: Black Ops is a testament to the hard work and dedication of the development team at Activision. It also underscores the importance of understanding and catering to the needs and preferences of the gaming community. As the gaming industry continues to evolve, it will be interesting to see how future releases build on the success of Black Ops and push the boundaries of what is possible in the world of video games.
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