After being previously reported earlier this year that the UltraViolet cloud movie locker service would be closing, the day is nearly upon us and tomorrow the UltraViolet digital rights movie cloud service will close. If you haven’t as yet logged into your UltraViolet account now would be a good time, to choose Retailer Services to verify the retailers linked to your UltraViolet Library.
UltraViolet explains that members should not unlink or close their UltraViolet Library, as “UltraViolet and retailers will be working together to maximise your continued access to movies and TV shows”.
What Happens After the UltraViolet Shutdown?
After the UltraViolet shutdown date:
– Your UltraViolet Library will automatically close and, in the majority of cases, your movies and TV shows will remain accessible at previously-linked retailers.
– You can continue to make online purchases and redeem codes, but these may only be available through that retailer, and will not be added to your UltraViolet Library.
This means that while the central UltraViolet service will no longer be operational, the content you have purchased or redeemed should still be available through the retailers you have linked to your UltraViolet account. It is crucial to ensure that your account is properly linked to these retailers to avoid losing access to your digital content. Retailers such as Vudu, FandangoNOW, and others have been working with UltraViolet to ensure a smooth transition for users.
Steps to Take Before the Shutdown
To prepare for the shutdown, UltraViolet recommends the following steps:
1. Log into your UltraViolet account: Make sure you have access to your account and verify your login credentials.
2. Check linked retailers: Ensure that all your preferred retailers are linked to your UltraViolet Library. This will help in maintaining access to your movies and TV shows.
3. Do not unlink or close your UltraViolet Library: Keeping your library intact will help UltraViolet and the retailers work together to maximize your continued access to your content.
For more information on how to relink your movies, jump over to the official UltraViolet website by following the link below. The UltraViolet cloud will close on July 31st, 2019.
Impact on Digital Media Consumption
The closure of UltraViolet marks a significant shift in the digital media landscape. UltraViolet was one of the first services to offer a cloud-based digital locker for movies and TV shows, allowing users to access their content across multiple devices and platforms. Its shutdown reflects the evolving nature of digital media consumption, where streaming services like Netflix, Amazon Prime, and Disney+ have become dominant.
Consumers now prefer the convenience of streaming services, which offer vast libraries of content for a monthly subscription fee. This shift has led to a decline in the purchase and ownership of digital media, as users opt for the flexibility and variety provided by streaming platforms.
However, for those who still value owning digital copies of their favorite movies and TV shows, it is essential to stay informed about the services and platforms that support digital lockers. Services like Movies Anywhere have emerged as alternatives, offering similar functionalities to UltraViolet and ensuring that users can continue to access their purchased content across multiple devices.
Source: Variety
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