Back in 2011, Twitter purchased the popular mobile application TweetDeck. The company announced recently that they would close the app in May, which means that the application will no longer function on iOS or Android.
Twitter has now announced that TweetDeck will close on the 7th of May, which means from the 7th of May onwards you will no longer be able to use the application on Google’s Android platform and Apple’s iOS platform.
TweetDeck AIR, TweetDeck for Android and TweetDeck for iPhone will be removed from their respective app stores and will stop functioning on May 7. Our Facebook integration will also stop on May 7.
Reasons Behind the Closure
The decision to close TweetDeck on mobile platforms was driven by Twitter’s strategic shift towards focusing on its web-based version. By consolidating their efforts, Twitter aims to provide a more streamlined and efficient experience for users. The company has been investing in enhancing the web version of TweetDeck, which offers more robust features and better performance compared to its mobile counterparts.
Additionally, maintaining multiple versions of the application across different platforms can be resource-intensive. By focusing on a single platform, Twitter can allocate more resources to improving and innovating the web version of TweetDeck. This move is also in line with the broader trend of companies prioritizing web applications over native mobile apps, as web apps can be updated more frequently and are accessible across all devices with a web browser.
Alternatives to TweetDeck
For users who relied heavily on TweetDeck for managing their social media accounts, the closure of the mobile app might be inconvenient. However, there are several alternatives available that offer similar functionalities:
1. Hootsuite: Hootsuite is a popular social media management tool that supports multiple platforms, including Twitter, Facebook, LinkedIn, and Instagram. It offers a comprehensive dashboard for scheduling posts, monitoring social media activity, and analyzing performance.
2. Buffer: Buffer is another excellent alternative that allows users to schedule posts across various social media platforms. It also provides analytics to track the performance of your posts and offers a user-friendly interface.
3. Sprout Social: Sprout Social is a powerful tool designed for businesses and agencies. It offers advanced features such as social listening, analytics, and team collaboration tools. While it may be more expensive than other options, it provides a robust set of features for managing social media accounts.
4. Tweetbot: For users who are specifically looking for a Twitter management tool, Tweetbot is a great option. It offers a clean interface, customizable timelines, and support for multiple accounts. However, it is only available for iOS and macOS.
So if you are still using TweetDeck, now might be a good time to find an alternative. You can find out more details over at the NDTV.
In conclusion, while the closure of TweetDeck on mobile platforms may be disappointing for some users, it is a strategic move by Twitter to focus on enhancing the web version of the application. By doing so, they aim to provide a more robust and efficient experience for users. In the meantime, there are several alternatives available that offer similar functionalities, ensuring that users can continue to manage their social media accounts effectively.
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