TalkTalk has announced that it has purchased Blinkbox and Tesco Broadband from Tesco, the deal has been done in a single cash transaction.
Blinkbox was Tesco’s on demand movie service, and TalkTalk has plans to integrate the service into their existing TV business this year.
blinkbox is one of the leading on-demand providers of pay content in the UK and works across multiple platforms and devices – both inside and outside the home. blinkbox’s established technical expertise in multi-platform, multi-device content delivery and incremental content relationships are highly complementary to TalkTalk’s existing strategyof being the best value for money TV provider in the UK, offering customers flexible access to the widest range of free and paid for content. TalkTalk TV is already the fastest growing TV platform in the UK with over 1.2 million customers and blinkbox will help accelerate the development of our platform by delivering a number of key initiatives significantly faster, such as offering a TV app to customers for in and out of home access to paid-for content across a range of devices.
The company is expecting to integrated the Blinkbox service into their TV service before the end of 2015, you can find out more details at the link below.