This week Industrial Light & Magic, and Skywalker Sound have revealed details about a new Star Wars virtual reality experience they have been developing that allows users to immerse themselves into the Lucasfilm world to a level never before accomplished.
The companies have announced the creation of ILM Experience Lab or ILMxLAB to create the new virtual reality experiences.
“Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. announce the formation of ILM Experience Lab (ILMxLAB), a new division that will draw upon the talents of Lucasfilm, ILM and Skywalker Sound. ILMxLAB combines compelling storytelling, technological innovation and world-class production to create immersive entertainment experiences.
For several years, the company has been investing in real-time graphics – building a foundation that allows ILMxLAB to deliver interactive imagery at a fidelity never seen before. As this new dimension in storytelling unfolds, ILMxLAB will develop virtual reality, augmented reality, real-time cinema, theme park entertainment and narrative-based experiences for future platforms.”
Source: Tech Crunch