Snapchat just changed the name of their company to Snap Inc and they have also revealed their first hardware device, Snapchat Spectacles.
The Wall Street Journal got to talk to Snapchat CEO, Evan Spiegal about the launch of the new video sharing sunglasses.
Features and Functionality
The new Snapchat Spectacles come with a camera built in that records 10-second videos. This is done when you tap a button on the device, producing videos that are shot from your perspective. The camera is designed to mimic the human eye’s field of view, capturing circular video that can be viewed in any orientation on your smartphone. This unique feature allows for a more immersive and natural viewing experience, making it feel as though you are reliving the moment.
The Spectacles are equipped with a wide-angle lens, which ensures that you capture more of the scene in each shot. Additionally, the glasses come with built-in Wi-Fi and Bluetooth, allowing for seamless transfer of videos to your smartphone. The videos can then be easily shared on Snapchat or other social media platforms.
Design and Usability
The design of Snapchat Spectacles is another significant aspect that sets them apart from other wearable cameras. They look like regular sunglasses, which makes them more appealing to a broader audience. Available in three different colors—black, teal, and coral—the Spectacles are designed to be both stylish and functional. The lenses offer UV protection, making them practical for everyday use.
The glasses are also lightweight and comfortable to wear, which is crucial for a device that you might want to use throughout the day. The charging case that comes with the Spectacles is another thoughtful addition. It provides up to four full charges, ensuring that you can keep recording videos without worrying about running out of battery.
Market Potential and Challenges
The company has said that they will release these new video glasses later this fall, and they will cost $130. They will be released in limited numbers at first. This pricing strategy is interesting because it positions the Spectacles as an affordable yet innovative gadget. At $130, they are significantly cheaper than other wearable cameras on the market, such as Google Glass, which initially retailed for $1,500.
It will be interesting to see if Snapchat can make these video glasses popular. The price could end up meaning that people may actually buy them, and the fact that they look like normal sunglasses could also be another reason people will buy them. However, the success of the Spectacles will largely depend on how well they are received by the public and whether they can overcome the initial novelty factor to become a staple in everyday life.
One of the challenges that Snap Inc. might face is convincing users of the practical benefits of the Spectacles. While the idea of capturing moments from a first-person perspective is appealing, it remains to be seen how often people will actually use the device. Additionally, privacy concerns could arise, as people may feel uncomfortable being recorded without their knowledge.
In conclusion, Snapchat’s rebranding to Snap Inc. and the introduction of Snapchat Spectacles mark a significant shift for the company. By venturing into hardware, Snap Inc. is expanding its horizons and exploring new ways to engage its user base. The Spectacles offer a unique blend of style, functionality, and affordability, making them an exciting addition to the wearable tech market.
Only time will tell if the Spectacles will become a mainstream success or if they will remain a niche product. However, their innovative features and attractive design give them a strong chance of capturing the interest of tech enthusiasts and casual users alike. As we await their release, the anticipation continues to build, and it will be fascinating to see how this new venture unfolds for Snap Inc.
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