There has been speculation of late that Samsung had bought or was in the process of buying Boxee, the cross-platform freeware Home Theater PC media streaming device manufacturer.
Well, today Samsung has officially put rumors to rest and has announced that they have now acquired “key talent and assets” from Boxee.
The Strategic Acquisition
Boxee had recently raised $26.5 million or £17.3 million in funds from a range of US and Israeli investors to develop their product range. They had just released a new service that allows subscribers to record TV shows onto the Boxee Cloud and stream them to other devices when required, such as PCs, tablets, and smartphones. This innovative feature was seen as a significant step forward in the realm of media streaming and cloud storage.
Samsung’s acquisition of Boxee is seen as a strategic move to bolster its position in the competitive smart TV and media streaming market. By integrating Boxee’s technology and expertise, Samsung aims to enhance its existing product lineup and offer more comprehensive and user-friendly media solutions. This acquisition is expected to bring about a synergy that will benefit both companies and their customers.
Future Plans and Enhancements
According to the Wall Street Journal, an inside source suggests that Samsung is planning to move forward specifically with Boxee’s Cloud storage. Samsung will be looking to redesign and enhance the user interface for the device in the coming months. This move is anticipated to make the service more intuitive and accessible for users, thereby increasing its appeal in the market.
Moreover, Samsung’s focus on cloud storage aligns with the growing trend of cloud-based services, which offer flexibility and convenience to users. By leveraging Boxee’s cloud technology, Samsung can provide a seamless and integrated experience across its range of devices, including smart TVs, smartphones, and tablets. This integration will allow users to access their media content from any device, anytime, and anywhere, thus enhancing the overall user experience.
Boxee’s technology is not just limited to cloud storage and media streaming. Their expertise in developing user-friendly interfaces and innovative features can significantly contribute to Samsung’s product development. For instance, Boxee’s ability to stream content across multiple devices can be integrated into Samsung’s ecosystem, providing a unified and cohesive experience for users.
Additionally, Samsung’s acquisition of Boxee could lead to the development of new and advanced features that cater to the evolving needs of consumers. For example, the integration of artificial intelligence and machine learning algorithms could enhance the personalization of content recommendations, making it easier for users to discover new and relevant media.
The acquisition also opens up opportunities for Samsung to expand its market reach. With Boxee’s established presence in the US and Israeli markets, Samsung can leverage this to strengthen its foothold in these regions. Furthermore, the combined expertise of both companies can drive innovation and set new benchmarks in the media streaming industry.
In conclusion, Samsung’s acquisition of Boxee marks a significant milestone in the company’s journey to enhance its media streaming capabilities. By integrating Boxee’s technology and expertise, Samsung aims to offer a more comprehensive and user-friendly media experience. This strategic move is expected to bring about numerous benefits for both companies and their customers, paving the way for future innovations in the media streaming industry.
Source: Wall Street Journal : BBC : Slashgear
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