RIM has discontinued one of its BlackBerry PlayBook tablets. The device has been available in three different versions with 16GB, 32GB, and 64GB of storage.
RIM has now confirmed to Engadget that they have decided to only sell the 32GB and 64GB versions of their PlayBook tablet. You can see the statement they released below.
RIM will no longer be making the 16 GB model of the BlackBerry PlayBook tablet. The 16 GB PlayBook will continue to be available for distributors and retailers while quantities last. We continue to remain committed to the tablet space and the 32 GB and 64 GB models of the BlackBerry PlayBook continue to be available from our distributors and retailers around the world.
There is more value for our customers in the higher capacity models (32 GB, 64 GB), and as such we have decided to focus our efforts here.
Reasons Behind the Discontinuation
The decision to discontinue the 16GB model of the BlackBerry PlayBook tablet is likely driven by several factors. One primary reason is the increasing demand for higher storage capacities in tablets. As applications, media files, and operating systems become more sophisticated and storage-intensive, users are finding that 16GB of storage is often insufficient for their needs. By focusing on the 32GB and 64GB models, RIM can better meet the expectations and requirements of modern tablet users.
Additionally, the cost of manufacturing and maintaining multiple versions of a product can be significant. By streamlining their product line to just two models, RIM can potentially reduce production costs and simplify their inventory management. This strategic move allows the company to allocate resources more efficiently and focus on enhancing the features and performance of the remaining models.
Impact on Consumers and the Market
For consumers, the discontinuation of the 16GB PlayBook model means that they will need to opt for the higher capacity versions if they wish to purchase a new PlayBook tablet. While this may result in a higher initial cost, the increased storage capacity offers greater value in the long run. Users will have more space to store apps, photos, videos, and other data, reducing the need for external storage solutions or frequent data management.
In the broader market, this move by RIM reflects a trend towards higher storage capacities in mobile devices. As technology advances, the demand for more storage continues to grow. Other manufacturers may follow suit, phasing out lower-capacity models in favor of those with more substantial storage options. This shift can lead to a more competitive market, with companies striving to offer the best value and performance in their devices.
Moreover, the decision to discontinue the 16GB model could also be seen as a response to consumer feedback and market research. By listening to their customers and analyzing market trends, RIM can make informed decisions that align with the needs and preferences of their user base. This customer-centric approach can help build brand loyalty and ensure long-term success in the competitive tablet market.
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