Or at least that’s the word coming down the grapevine, despite the fact that it thoroughly contradicts PopCap CEO Dave Roberts’ long maintained position that PopCap is not for sale. On the other hand, we’re fairly sure there’s no better way to turn long held positions into previously held ones than one billion dollars, which is still slightly less than the rumored PopCap asking price.
Among the rumored buyers, probably the best known and most likely is EA, while reports say Zynga, although initially interested, has dropped out of the bidding war. Just to offer a bit of perspective, you might remember EA’s acquisition of social game studio Playfish in 2009 for $400 million, right after buying both Bioware and Pandemic for $860 million. Apparently, PopCap’s worth is very near that of all three studios combined. The transaction hasn’t been confirmed as of yet and PopCap is refusing to comment.
Source TechCrunch
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