Apple has had massive success with their iPad, and according to a recent report by research firm Canalys, in the final quarter of 2012, one in six PCs shipped was an Apple iPad, and tablets made up a third of all PC shipments for the same quarter.
Apple’s growth in the pad segment was driven by strong demand for the iPad mini. Its overall shipments, however, were hampered by supply issues. Canalys estimates that the mini made up over half of Apple’s total pad shipments, with its attractive price point and compact design leading to significant cannibalization in the iPad range and wider PC market. Despite record shipments, Q4 saw Apple’s pad share dip to 49%, becoming the first quarter it has not controlled over half the market. ‘Apple timed the launch of the iPad mini well,’ said Pin-Chen Tang, Canalys Research Analyst. ‘Its success proves there is a clear demand for pads with smaller screens at a more affordable price. Without the launch, Apple would surely have lost more ground to its competitors.’
You can see more information on the report over at Canalys, it is impressive to think that out of all computers shipped in the fourth quarter of 2012 one in six was an iPad and one third was a tablet.
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