The Consumer Electronics Show (CES) set this coming week is sure to have tons of nifty gadgets and gizmos and not to be left out is Nokia, which is reportedly using the event to unveil its first Windows phone for AT&T.
People familiar with the matter said AT&T, the second-largest US wireless center, will be featuring the Windows phone Nokia Ace. Nokia’s handset will be using long term evolution (LTE) technology. AT&T has been busy lately expanding its LTE network, and what better way to give it a spin than through Nokia Ace.
Nokia’s Strategic Move
Nokia’s decision to partner with AT&T and introduce a Windows phone is a strategic move aimed at regaining its foothold in the highly competitive smartphone market. The Nokia Ace, also known as the Lumia 900, is expected to be a game-changer for the company. This device will feature a sleek design, a large display, and a powerful camera, making it a strong contender against other high-end smartphones.
The inclusion of LTE technology is particularly significant. LTE, or Long Term Evolution, is a standard for wireless broadband communication that offers faster data speeds and improved network efficiency. By incorporating LTE, Nokia Ace aims to provide users with a seamless and high-speed internet experience, which is crucial in today’s fast-paced digital world.
AT&T’s LTE Expansion
AT&T has been aggressively expanding its LTE network across the United States. The company has invested billions of dollars in infrastructure to ensure that its customers have access to the fastest and most reliable network possible. The introduction of the Nokia Ace is a testament to AT&T’s commitment to leveraging its LTE network to deliver cutting-edge technology to its users.
The Nokia Ace is expected to be priced at $249 with a two-year contract, making it an attractive option for consumers looking for a high-quality smartphone at a reasonable price. This pricing strategy is likely to appeal to a wide range of customers, from tech enthusiasts to everyday users.
Nokia’s partnership with AT&T is part of the company’s broader strategy to regain lost ground in the smartphone arena. In recent years, Nokia has faced stiff competition from industry giants like Samsung and Apple, which have dominated the market with their innovative devices and extensive app ecosystems. By aligning with AT&T and embracing the Windows Phone platform, Nokia aims to differentiate itself and attract a new generation of users.
The Windows Phone operating system, developed by Microsoft, offers a unique user experience with its live tiles and seamless integration with other Microsoft services. This integration is expected to be a key selling point for the Nokia Ace, as it allows users to easily sync their phone with their Windows PCs, Xbox consoles, and other Microsoft devices.
In addition to its technical features, the Nokia Ace is also expected to come with a range of pre-installed apps and services, including Nokia Maps, Nokia Drive, and Nokia Music. These exclusive apps are designed to enhance the user experience and provide added value to Nokia customers.
Final details on the deal remain confidential but sources said it is a go and will likely be priced at $249 with a two-year contract. Nokia’s partnership with AT&T is part of the company’s bid to gain lost ground in the smartphone arena, where the likes of Samsung and Apple have gained a huge following.
Via: Businessweek.com
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