UK supermarket Tesco launched their first own branded Android tablet back in September, the company sold 35,000 tablets in the first few days and now they have announced that they have sold a total of 300,000 Hudl tablets since launch.
The company has plans to release a new updated Tesco Hudl 2 tablet in 2014, and Tesco’s CEO, Philip Clark, told the Guardian that “The new model will be an enhanced version,”, he did not reveal any specifications on the device.
The Tesco Hudl tablet retails for £119 in the UK, and it is obviously a hit with UK consumers, considering that the company has managed to sell 300,000 units of the device in just a couple of months.
Features and Specifications of the Tesco Hudl
The Tesco Hudl tablet comes with a 7-inch display, offering a resolution of 1440 x 900 pixels, which is quite impressive for a budget device. It is powered by a 1.5 GHz quad-core processor, ensuring smooth performance for everyday tasks. The tablet also includes 16GB of internal storage, which can be expanded via a microSD card slot, allowing users to store more apps, photos, and videos. Additionally, it runs on Android 4.2.2 Jelly Bean, providing access to a wide range of apps and services through the Google Play Store.
The Hudl also features dual cameras, with a 3-megapixel rear camera and a 2-megapixel front-facing camera, making it suitable for video calls and casual photography. The device supports Wi-Fi connectivity and has a battery life of up to 9 hours, making it a reliable companion for both work and play.
Future Prospects for Tesco Branded Electronics
Tesco can obviously see other potential for own branded electronics in the UK, and the company may be looking into other Tesco branded devices in the future. The success of the Hudl tablet demonstrates that there is a market for affordable, quality electronics under the Tesco brand. This success could pave the way for a range of new products, including smart home devices, wearables, and more.
Considering that Tesco offers their own mobile network, which is run by O2 for the company, we would not be surprised if they decide to release a Tesco branded smartphone in the future, and suspect it would also be a budget device like the Hudl tablet. A Tesco smartphone could potentially offer similar value for money, with decent specifications at an affordable price point, appealing to budget-conscious consumers.
Moreover, Tesco’s extensive retail network and strong brand recognition in the UK give it a significant advantage in marketing and distributing its own branded electronics. The company could leverage its existing infrastructure to promote new devices, offering exclusive deals and bundles to attract customers.
In conclusion, Tesco’s foray into the electronics market with the Hudl tablet has been a resounding success, and the upcoming Hudl 2 is eagerly anticipated by consumers. With the potential for further expansion into other electronic devices, Tesco is well-positioned to become a significant player in the budget electronics market in the UK.
Source The Guardian
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