People with smartphones use their devices for a number of reasons, and shopping online is starting to go up the list of things to do with it.
A survey by Nielsen showed that about 29% of smartphone users use their devices to buy something online. The survey is part of the US Digital Consumer Report.
Of those using shopping-related apps, it also comes as no surprise that many use it to window shop and compare prices with 38% of users doing this. Those who buy products are around 22%.
Reasons for Increased Mobile Shopping
One of the reasons that the number of people who just compare prices online are higher compared to those who actually buying could be a result of users’ reluctance to use their credit cards on their phones. The study also noted that many still prefer going to retail stores and try out the items for themselves instead of just relying on user reviews and descriptions by manufacturers.
However, the convenience of mobile shopping cannot be understated. With the advent of secure payment gateways and mobile wallets like Apple Pay, Google Wallet, and PayPal, the security concerns are gradually diminishing. These platforms offer encrypted transactions, which make it safer for users to shop online using their smartphones.
Impact on Retail Stores
The rise in mobile shopping has also had a significant impact on traditional retail stores. Many brick-and-mortar stores have started to offer their own apps to keep up with the trend. These apps often provide features like in-store navigation, exclusive discounts, and loyalty programs to attract customers. For example, major retailers like Walmart and Target have developed comprehensive mobile apps that allow users to shop online, check inventory, and even scan items in-store for additional information.
Moreover, augmented reality (AR) is becoming a game-changer in the mobile shopping experience. Apps like IKEA Place allow users to visualize how furniture will look in their homes before making a purchase. This blend of online and offline shopping experiences is helping to bridge the gap between the two, making it easier for consumers to make informed decisions.
Future Trends in Mobile Shopping
Looking ahead, the trend of mobile shopping is expected to grow even further. According to a report by Statista, mobile e-commerce sales are projected to account for 72.9% of total e-commerce sales by 2021. This growth is driven by advancements in mobile technology, faster internet speeds, and the increasing comfort level of consumers with online shopping.
Voice-activated shopping is another emerging trend. With the rise of virtual assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri, consumers can now make purchases using voice commands. This hands-free shopping experience is particularly appealing for busy individuals who are always on the go.
Additionally, social media platforms are integrating shopping features to capitalize on the mobile shopping trend. Instagram, for instance, has introduced shoppable posts that allow users to purchase items directly from the app. This seamless integration of social media and e-commerce is making it easier for brands to reach their target audience and for consumers to discover new products.
In conclusion, while some users may still be hesitant to make purchases directly from their smartphones, the trend of mobile shopping is undeniably on the rise. With advancements in technology and increasing consumer confidence in online transactions, it is likely that more people will turn to their smartphones for their shopping needs in the future. Retailers who adapt to this trend by offering user-friendly apps and secure payment options will be well-positioned to succeed in the evolving landscape of e-commerce.
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