Yesterday, Microsoft announced that they had sold a total of 1.5 million Windows Phone 7 smartphones in the first six weeks. This milestone is a significant achievement for Microsoft, marking a strong entry into the competitive smartphone market. Now, it looks like they are hoping to increase Windows Phone 7 handset sales even further before the end of the year.
To incentivize potential buyers, Microsoft is offering a special promotion: anyone who purchases a new Windows Phone 7 smartphone between now and the end of 2010 will receive a free Xbox game. Some of the games available in this promotion include popular titles such as Fable III, Halo: Reach, Kinectimals, and Kinect Joy Ride.
How to Claim Your Free Xbox Game
Once you have purchased your new Windows Phone 7 smartphone, claiming your free game is a straightforward process. You will need to use your IMEI number, which is a unique identifier for your device. This number can typically be found on the box your phone came in or by dialing *#06# on your phone. After obtaining your IMEI number, you will need to visit the promotional website set up by Microsoft and enter the required details to claim your free game.
While this promotion seems like a good deal for those in the market for a new Windows Phone 7 smartphone, some consumers have noted that the selection of free games could be more extensive. Offering only four titles may not appeal to everyone, especially considering the vast library of Xbox games available. Expanding the selection to include a wider variety of genres and titles could potentially attract more buyers.
Impact on the Smartphone Market
The introduction of Windows Phone 7 and its subsequent sales figures have had a notable impact on the smartphone market. Competing with established players like Apple’s iPhone and Google’s Android, Microsoft has had to innovate and offer unique features to stand out. Windows Phone 7 introduced a new user interface called Metro, which focuses on simplicity and ease of use. This design philosophy has been well-received by users who appreciate a clean and intuitive interface.
Moreover, the integration of Windows Phone 7 with other Microsoft services, such as Xbox Live, Office, and OneDrive, provides a seamless experience for users who are already invested in the Microsoft ecosystem. This level of integration is a significant selling point and could be a deciding factor for consumers choosing between different smartphone platforms.
In addition to the free game promotion, Microsoft has been actively working on expanding the app ecosystem for Windows Phone 7. A robust app store is crucial for the success of any smartphone platform, and Microsoft has been encouraging developers to create apps for their new operating system. By offering incentives and support to developers, Microsoft aims to build a diverse and comprehensive app library that can compete with the offerings of iOS and Android.
As the end of the year approaches, it will be interesting to see how these efforts translate into sales figures. The holiday season is a critical time for smartphone sales, and promotions like the free Xbox game offer could give Microsoft the boost it needs to close the year on a high note.
In conclusion, Microsoft’s announcement of selling 1.5 million Windows Phone 7 smartphones in the first six weeks is a promising start. The free Xbox game promotion is a strategic move to attract more buyers and increase sales before the end of the year. While the selection of free games could be more extensive, the overall package of Windows Phone 7, with its unique interface and integration with Microsoft services, presents a compelling option for consumers. As Microsoft continues to innovate and expand its app ecosystem, the future looks bright for Windows Phone 7 in the competitive smartphone market.
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