Facebook and eBay have announced today at the Innovate, eBay’s developer conference, being held today through Friday in San Francisco. That the companies will be joining forces to create new social shopping experience for consumers and Facebook users, with eBay integrating Facebook’s Open Graph 2.0 into its commerce platforms.
The new global commerce systems, will come under the umbrella of a new business unit called X.commerce and include eBay, PayPal, and Magento.
In an interview with CNET Matthew Mengerink, vice president and general manager of X.commerce explained: “Facebook is now linked into the largest commerce ecosystem,” – “eBay has more than 850,000 developers and more than $60 billion is transacted on eBay annually. And eBay’s marketplace has 25 million sellers and 97 million active users globally.”
The use of Facebook’s Open Graph 2.0 will now enable eBay’s developer community to build social commerce applications on Facebook that allow users to go beyond merely “liking” products. Katie Mitic, Facebook’s director of platform and mobile marketing, said “This takes word-of-mouth marketing and puts a bullhorn to it,”
Source: Innovate : CNET