Apple already has a TV set-top box in the form of its Apple TV. Over the last few months, we have been hearing rumors that Apple is working on their first HDTV Apple TV set.
Now, more rumors have surfaced, claiming that Apple will actually launch an Apple-branded TV set in early 2012. The news comes from multiple Silicon Valley sources, cited by Cnet.
Apple’s set-top box, the Apple TV, has become more popular than the first-generation model. Apple releasing an Apple TV set, with the same services plus new ones built-in, would be a smart move.
Potential Features of the Apple TV Set
The potential features of an Apple-branded TV set are generating a lot of excitement. Given Apple’s history of innovation, we can expect the TV to integrate seamlessly with other Apple products. Imagine a TV that syncs effortlessly with your iPhone, iPad, and MacBook, allowing you to stream content, share photos, and even make FaceTime calls directly from your TV screen.
Moreover, Apple could incorporate its voice assistant, Siri, into the TV, enabling users to control the device using voice commands. This would be a significant step forward in making home entertainment more interactive and user-friendly. Additionally, the TV could come with an App Store, allowing users to download and use various apps directly on their TV, from streaming services like Netflix and Disney+ to games and productivity tools.
Market Impact and Competition
The introduction of an Apple TV set could have a substantial impact on the market. Apple has a loyal customer base that is likely to be very interested in a TV that integrates well with their other Apple devices. This could potentially disrupt the market for other smart TVs, as consumers might prefer an Apple TV set over other brands due to the seamless integration and user experience.
However, Apple will face stiff competition from established players in the smart TV market, such as Samsung, LG, and Sony. These companies have been in the TV business for decades and have a wealth of experience and technology at their disposal. To compete, Apple will need to offer something truly unique and compelling.
Have a look at our handy OLED TV Explained guide for more information on the latest HDTVs.
Source Le Journal Du Geek
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