Rovio, the creators of the Angry Birds phenomenon, has launched one of the first in-app payment systems on the Android platform within its Angry Birds game, calling it the Bad Piggy Bank.
The new Bad Piggy Bank feature allows you to purchase extra content directly within the Angry Birds Android game, including the Mighty Eagle, by simply clicking the Bad Piggy Bank icon within the game. The addition of this new in-app payment system is a significant step for Android and has been a stumbling block for Android applications for some time in the pursuit of adding in-game extras.
Innovative In-App Payment System
The Bad Piggy Bank system represents a major innovation in the mobile gaming industry. Prior to its introduction, Android users faced challenges when it came to purchasing additional game content. This new feature simplifies the process, making it more user-friendly and accessible. By integrating the payment system directly into the game, Rovio has streamlined the user experience, allowing players to enhance their gameplay without leaving the app.
Moreover, the Bad Piggy Bank system is designed to be secure and efficient. It ensures that transactions are processed quickly and safely, providing peace of mind for users. This is particularly important in the mobile gaming industry, where security concerns can deter users from making in-app purchases.
Global Rollout and Future Prospects
Unfortunately, the system is currently only available on Finland’s Elisa mobile network. However, Rovio is expected to roll out the service to other carriers and countries worldwide as soon as possible. This phased rollout strategy allows Rovio to test and refine the system before making it available to a broader audience.
The potential for global expansion is significant. As more carriers and countries adopt the Bad Piggy Bank system, the convenience and accessibility of in-app purchases will likely drive increased revenue for Rovio. Additionally, this move sets a precedent for other game developers, encouraging them to explore similar in-app payment solutions.
The introduction of the Bad Piggy Bank system also opens up new opportunities for collaboration between game developers and mobile carriers. By working together, they can create seamless and integrated payment solutions that benefit both parties and enhance the overall user experience.
View Rovio’s official Bad Piggy Bank blog post here
Via Ubergizmo
In conclusion, Rovio’s introduction of the Bad Piggy Bank in-app payment system marks a significant milestone in the mobile gaming industry. By simplifying the process of purchasing additional content, Rovio has enhanced the user experience and set a new standard for in-app payments on the Android platform. As the system expands globally, it has the potential to drive increased revenue and inspire other developers to adopt similar solutions.
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