If you are in the market for a new blazer you may be interested in a new innovative product launched via Kickstarter this month in the form of the aptly named AIR, which is constructed of “futuristic breathable fabric” made with Austrian beech trees. Watch the demonstration video below to learn more about the features and functionality of the AIR blazer which is now available to back via Kickstarter with earlybird pledges available from $199 offering a considerable saving of the recommended retail price of $350.
“Hey, I am Harsha Kasey, Founder of GOTTLICH – a menswear innovative apparel startup. You don’t know me, but just like you, I always wanted to look sharp & elegant. Wearing a T-shirt was too dressed down. Wearing a dress shirt was better, but was not elegant enough. Wearing a blazer seemed like the perfect choice. But there was something missing with the existing blazers. The Wool/Poly-wool blazers looked too overdressed, hot & suffocating. The Linen blazers are breathable but shrink & wrinkle even with the slightest touch. The Cotton blazers, well, they are heavy, stiff, hot, wrinkle easily & are just ugly. So, I dreamt:
What if a blazer breathes like no other blazer in human history? What if a blazer doesn’t shrink & is so lightweight that you feel like a flower petal is on you? And what if it still has a stunning luxury wool appearance? That would be the most revolutionary & magical blazer that can be worn by everyone, everywhere!
After years of extensive research, multiple iterations & prototyping in both fabric & construction, my small team & I have finally developed & created this revolutionary dream blazer with a magical fabric made from Sustainably grown Austrian Beech Trees. But we didn’t just stop there & added loads of breathtaking features to the already magnificent AIR.”
Source : Kickstarter
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