Bluetooth SIG Re-brands Bluetooth 4.0 To Bluetooth Smart Ready And Smart


The Bluetooth Special Interest Group (SIG) has today announced two new brand extensions to its globally recognised logo today in an effort to create consumer awareness around compatibility for new devices implementing Bluetooth version 4.0.

The new designations of “Smart Ready” and “Smart” have been created to inform consumers of a given device’s capabilities, and make it easier for them to manage devices. As shown in the diagram below Bluetooth Smart Ready devices are fully backward-compatible with older Bluetooth devices as well as other “Smart Ready” devices, while Bluetooth Smart devices can only connect to Bluetooth Smart Ready devices.

Bluetooth Rebranding

SIG explain:

“Consumers can look at new Bluetooth Smart Ready devices the same way they would a 3D ready TV – having the TV is just the first part of the puzzle, you need glasses and content in order to really experience 3D,” – “Once consumers have a Bluetooth Smart Ready device, like the new iPhone 4S, they can continue connecting to existing Bluetooth devices and are also ready to experience the new world of Bluetooth Smart peripheral devices that will carry the Bluetooth Smart logo.”

More information about the new brands can be found on the Bluetooth website.

Source: Bluetooth: 9to5Mac


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