Shazam, the popular music tagging application available for Android, iOS, and Windows Phone, has this week rolled out a new update to their application which now enables its 250 million users to tag TV shows and adverts.
Up until the latest update, Shazam was only able to tag music and a selective number of sponsored TV shows. Chief Revenue Officer Doug Garland explained to the Verge:
“Each week we get more than two million users. People think it’s magical,”-“But the reason people come back is because there’s an amazing degree of utility.”-“We noticed that 54 percent of users were using Shazam at least once a week to tag things on TV… so we thought that there’s a lot more we can do with this.”
Expanding Beyond Music
The new update marks a significant expansion of Shazam’s capabilities. By allowing users to tag TV shows and adverts, Shazam is tapping into a broader market of media consumption. This feature can identify the show or commercial playing on TV, providing users with detailed information about the content, including cast details, episode summaries, and even links to purchase or stream the show. This move is a strategic effort to keep users engaged and to provide a more comprehensive media tagging experience.
For example, imagine watching a commercial for a new product and wanting to know more about it instantly. With the updated Shazam app, users can simply tag the advert and receive all relevant information, including product details, pricing, and where to buy it. This feature not only enhances user experience but also opens up new advertising opportunities for brands looking to connect with consumers in real-time.
Enhanced User Experience
The update also brings a more intuitive and user-friendly interface. The tagging process has been streamlined to make it quicker and more efficient. Users can now tag content with just a single tap, and the app’s improved algorithms ensure faster and more accurate recognition of TV shows and adverts. This enhancement is particularly beneficial for users who frequently use the app while watching TV, as it minimizes interruptions and allows for a seamless viewing experience.
Moreover, Shazam’s integration with social media platforms has been strengthened. Users can now share their tagged content directly to their social media profiles, sparking conversations and recommendations among friends and followers. This social aspect adds another layer of engagement, making Shazam not just a utility app but also a social tool for media discovery.
The new Shazam application is now available to download for Android, iOS, and Windows Phone from their respective online stores. Enjoy!
Source: Verge
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