Angry Birds has been a massive success for Rovio. Not only has their Angry Birds series of games been incredibly popular, but they have also released a wide range of Angry Birds merchandise. This includes everything from plush toys to clothing, and even board games. The brand’s popularity has extended far beyond the digital realm, capturing the hearts of fans worldwide. Additionally, Rovio is planning an Angry Birds movie, which is set to hit theaters in 2016. This move into the film industry marks a significant expansion of the Angry Birds franchise, promising to bring the beloved characters to an even broader audience.
Now, Rovio Mobile has announced that they will also be launching an Angry Birds cartoon series, which is set to debut in the spring. This new series will consist of short cartoons based on the characters from the Angry Birds games. The cartoons are expected to delve deeper into the personalities and backstories of the beloved birds and their piggy adversaries, providing fans with more content to enjoy.
The Expansion of the Angry Birds Universe
The introduction of the cartoon series is a strategic move by Rovio to further expand the Angry Birds universe. With over 260 million monthly users of the games, the fan base is enormous and highly engaged. These fans are likely to be eager to consume new content featuring their favorite characters. The cartoon series will not only entertain existing fans but also attract new ones, potentially increasing the user base for the games and other merchandise.
The cartoons are expected to be easily accessible, likely available on various digital platforms rather than traditional TV. This approach aligns with the viewing habits of the modern audience, who increasingly prefer on-demand content. By making the cartoons available online, Rovio can reach a global audience without the limitations of regional TV networks.
Potential Impact on the Brand
The success of the Angry Birds cartoons could have a significant impact on the brand. Firstly, it will reinforce the characters’ presence in popular culture, making them even more recognizable and beloved. This increased visibility can drive sales of existing merchandise and create opportunities for new product lines. For example, characters that become particularly popular in the cartoons could inspire new toys, clothing, or even themed attractions at amusement parks.
Moreover, the cartoons provide an opportunity for storytelling that the games alone cannot offer. While the games are primarily focused on gameplay, the cartoons can explore the characters’ personalities, motivations, and relationships in more depth. This richer narrative experience can deepen fans’ emotional connection to the characters, making them more invested in the brand.
No doubt, the Angry Birds cartoons will be another success for the company. The combination of a strong existing fan base and the potential to attract new viewers makes this a promising venture. As Rovio continues to innovate and expand the Angry Birds franchise, it will be interesting to see how the brand evolves and what new opportunities arise.
Source TechCrunch
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