Say Ricoh here in the states and the first thing to come to mind is probably going to be printers and copiers. The company also makes a line of digital cameras and it has a new one headed to market soon in Japan called the CX4.
The CX4 will land on the Japanese market on September 3 at an undisclosed price. The camera will come in black, champagne, and purple colors and runs from a rechargeable battery. The camera has 10.7x optical zoom and image stabilization.
The image sensor used is a 10MP CCD. The autofocus system has an interesting feature called subject tracking AF. That feature allows a subject to be tracked as they move to keep them in focus. The camera also has six creative shooting modes and 11 different scene modes. The rear LCD is 3-inches wide and the camera can record 720p HD video.