Neil Young’s Pono Music player launched on Kickstarter earlier in the week, the device raised $800,00 on Kickstarter, which was the original goal in the first 24 hours.
Now the Pono Music player is getting closed to hitting $3 million in funding, at the time of writing this article, the funding for the device is sat at $2,891.301.
“Pono” is Hawaiian for righteous. What righteous means to our founder Neil Young is honoring the artist’s intention, and the soul of music. That’s why he’s been on a quest, for a few years now, to revive the magic that has been squeezed out of digital music. In the process of making music more convenient – easier to download, and more portable – we have sacrificed the emotional impact that only higher quality music can deliver. However, the world has changed in the last 10 years – technology has solved some of the underlying problems that forced that tradeoff. You no longer have to choose between quality and convenience when listening to music – you can have both. This is the fundamental idea behind PonoMusic.
The Pono Music player is described as a high fidelity MP3 player, and the device retails for $399, you can find out more details about the device over at Kickstarter at the link below.