Apple’s Mac App Store launched earlier this month, and it seems that some developers are already seeing success with this new way to distribute applications to Mac’s.
The developers of Pixelmator, an image editing application for the Mac, have announced that their app has reached over $1 million in sales in the first 20 days it has been on sale at the Mac App Store.
The developers had been offering the Pixelmator app at a discounted price of $29.99 (it normally retails for $59), on the Mac App Store, and the company’s co-founder Aidas Ailide said that they were happy to pay Apple the 30 percent cut of its sales.
“The 30 percent cut is definitely worth it,” Dailide says, “The increase in sales and exposure is worth more than that. Especially in our case.”
Success Stories and Developer Benefits
Pixelmator’s success story is not an isolated case. Many developers have found the Mac App Store to be a lucrative platform for distributing their applications. The store provides a centralized location for users to discover, purchase, and download apps, which significantly increases the visibility of the apps. This is particularly beneficial for smaller developers who might not have the marketing budget to promote their apps independently.
For example, another app, OmniFocus, a task management tool, also reported a significant increase in sales after being listed on the Mac App Store. The convenience of the store, combined with Apple’s reputation for quality, encourages users to explore and purchase apps they might not have otherwise considered.
Impact on the App Ecosystem
The Mac App Store’s impact extends beyond individual success stories. It has fundamentally changed the way software is distributed and consumed on the Mac platform. Before the Mac App Store, users had to search for apps on various websites, download them, and manually install them. This process was not only cumbersome but also posed security risks, as users could inadvertently download malicious software.
With the Mac App Store, Apple has streamlined the process, making it easier and safer for users to find and install apps. This has led to a more vibrant and diverse app ecosystem, as developers are more willing to create and distribute apps knowing they have a reliable platform to reach their audience.
Moreover, the Mac App Store has introduced a new revenue model for developers. The 30 percent cut that Apple takes from each sale might seem steep, but many developers, like the team behind Pixelmator, believe it is justified by the increased exposure and sales. The store’s global reach means that developers can access a much larger market than they could on their own.
The success of the Mac App Store also mirrors the success of the iOS App Store, which has revolutionized the mobile app industry. The iOS App Store has generated billions of dollars in revenue for developers and has become a critical part of the iOS ecosystem. The Mac App Store is poised to have a similar impact on the Mac platform.
It seems like the Mac App Store is going to be a success for both developers and Apple, just like the iOS app store has been. The convenience, security, and exposure provided by the store make it an attractive option for developers, while users benefit from a wide range of high-quality apps.
via Slashgear
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