Nokia obviously thinks that the way forward for its mobile phone business is not to develop new smartphones with a range of new features, but instead to cover existing models of its mobile phones in gold.
Nokia has released details of a new version of the Nokia 6700 Classic which is covered in 18k gold, the Nokia 6700 Classic Gold Edition.
The Nokia 6700 Classic Gold Edition comes with a leather carrying case and strap, an 8GB microSD card, and a range of custom wallpapers to complete the gold look.
Features and Specifications
The Nokia 6700 Classic Gold Edition is not just about the luxurious exterior; it also boasts a range of features that make it a functional device. The phone includes a 5-megapixel camera with autofocus and LED flash, ensuring that users can capture high-quality photos. Additionally, it supports 3G connectivity, which allows for faster internet browsing and downloading speeds. The device also features GPS navigation, making it a handy tool for travelers.
The 8GB microSD card included with the phone provides ample storage space for photos, music, and other media. The custom wallpapers that come with the phone are designed to complement its gold exterior, giving users a cohesive and stylish experience.
Market Position and Pricing
The Nokia 6700 Classic Gold Edition will go on sale in ‘selected markets’ in the first quarter of next year for 370 Euros, which is approximately $550. This pricing positions the phone in the mid-to-high range of the market, appealing to consumers who are looking for a blend of luxury and functionality.
Nokia’s decision to release a gold-plated version of an existing model rather than developing a new smartphone with advanced features is an interesting strategy. It suggests that the company is targeting a niche market of consumers who value aesthetics and exclusivity over cutting-edge technology. This approach could be seen as a way to differentiate itself in a highly competitive market where many manufacturers are focused on innovation and new features.
The inclusion of accessories such as the leather carrying case and strap adds to the phone’s premium feel, making it an attractive option for those who appreciate the finer things in life. The phone’s gold exterior is likely to appeal to fashion-conscious consumers who want a device that stands out from the crowd.
Nokia Conversations via Gizmodo
The Nokia 6700 Classic Gold Edition is a unique offering in the mobile phone market. By combining a luxurious gold exterior with practical features and accessories, Nokia has created a device that caters to a specific segment of consumers. Whether this strategy will pay off in the long run remains to be seen, but it certainly adds an interesting dimension to the company’s product lineup.
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