Apple has this week released a new advert for its iPhone 5S smartphone which in 90 seconds takes you through the features and sensors that the device comes equipped with.
As well as having a small poke at Samsung’s Galaxy S5 smartphone heart rate monitor, which is enabled on the Apple iPhone 5S smartphone using just software via an app, without the need for a hardware sensor to be integrated into the device, as with the Galaxy S5.
Innovative Features of the iPhone 5S
The iPhone 5S is packed with a variety of innovative features that set it apart from its predecessors and competitors. One of the standout features is the Touch ID fingerprint sensor, which allows users to unlock their phone and make purchases from the App Store with just a touch of their finger. This feature not only enhances security but also adds a layer of convenience for users.
Another significant feature is the A7 chip with 64-bit architecture, making the iPhone 5S the first smartphone to offer desktop-class performance. This chip ensures that the device runs smoothly and efficiently, even when handling demanding applications and multitasking.
The iPhone 5S also boasts an improved camera system. The 8-megapixel iSight camera comes with a larger sensor, larger pixels, and a larger aperture, allowing for better low-light performance and more detailed photos. The True Tone flash adjusts the color and intensity of the flash to match the lighting in the room, resulting in more natural-looking photos.
Software Capabilities and App Integration
One of the most impressive aspects of the iPhone 5S is its ability to leverage software to enhance its functionality. For instance, the heart rate monitor feature, which is typically a hardware component in other smartphones like the Galaxy S5, is achieved through software on the iPhone 5S. Apps like Instant Heart Rate use the phone’s camera and flash to measure your heart rate, demonstrating the power of software innovation.
Apple’s new advert also highlights several other iOS applications that showcase the capabilities of the iPhone 5S. Star Walk, for example, is an astronomy app that uses the phone’s sensors to provide a detailed map of the night sky. World Lens is another fascinating app that translates printed words from one language to another in real-time using the phone’s camera.
For music enthusiasts, AmpliTube turns the iPhone 5S into a powerful guitar and bass multi-effects processor and recording studio. Luminar, a photo editing app, takes advantage of the iPhone 5S’s advanced camera and processing power to offer professional-grade photo editing tools. The advert even features the movie Pacific Rim, emphasizing the device’s capability to deliver high-quality video content.
Last night Apple also announced their latest earnings and sales figures, revealing that iPhone sales are still strong, however, iPad sales have dropped slightly. This indicates that while the iPhone continues to be a dominant force in the smartphone market, the tablet market is experiencing more competition and possibly a shift in consumer preferences.
For more information on each iOS application featured in Apple’s new iPhone 5S advertising, jump over to the website for details. The apps include Star Walk, Instant Heart Rate, World Lens, AmpliTube, Luminar, and the movie Pacific Rim.
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