Microsoft [MSFT] are due to launch Project Natal for the Xbox 360 later this year, possibly October according to recent information. Previously we had heard rumors that Project Natal would retail for around $50, now it seems it may be a little more expensive.
A couple of retailers in Sweden have Project Natal listed for 1,499 SEK, and this works out at about $197 US dollars, which would make Project Natal for the Xbox a very expensive add-on.
What is Project Natal?
Project Natal, later renamed Kinect, is a motion-sensing input device by Microsoft for the Xbox 360 video game console. It enables users to control and interact with the Xbox 360 without the need for a game controller, through a natural user interface using gestures, spoken commands, or presented objects and images. The technology behind Project Natal includes an RGB camera, depth sensor, and multi-array microphone, which together provide full-body 3D motion capture, facial recognition, and voice recognition capabilities.
The idea behind Project Natal is to create a more immersive and interactive gaming experience. By eliminating the need for a traditional controller, Microsoft aims to make gaming more accessible to a broader audience, including those who may not be familiar with or comfortable using conventional game controllers.
Pricing Concerns and Market Impact
The potential pricing of Project Natal has raised some eyebrows. At 1,499 SEK, or approximately $197 US dollars, it is almost as expensive as the Xbox 360 console itself. This high price point could be a significant barrier for many consumers, especially considering that the initial rumors suggested a much more affordable price of around $50.
If the higher price point is accurate, Microsoft will need to justify the cost by demonstrating the value and unique capabilities of Project Natal. This could include showcasing exclusive games and applications that leverage the full potential of the motion-sensing technology. Additionally, Microsoft may need to invest in marketing campaigns to educate consumers on the benefits and possibilities of Project Natal.
It’s also worth noting that the gaming industry is highly competitive, with other companies like Sony and Nintendo offering their own motion-sensing technologies. Sony’s PlayStation Move and Nintendo’s Wii Remote have already established themselves in the market, and Microsoft will need to differentiate Project Natal to attract consumers.
Examples of potential applications for Project Natal include fitness games, dance games, and interactive storytelling experiences. These types of games can appeal to a wide range of audiences, from casual gamers to fitness enthusiasts. By offering a diverse library of games and applications, Microsoft can increase the appeal of Project Natal and justify its higher price point.
Lets hope this pricing is wrong, as this is about the same price as an Xbox 360, I can’t see any reason why Microsoft would price it this high. As soon as we get some details on official pricing we will let you guys know.
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