It looks like Microsoft has some big things planned for CES, which takes place in January 2011. According to the New York Times, Microsoft intends to show off a range of Windows 7 tablets.
Microsoft’s CEO, Steve Ballmer, will demo a range of Windows 7 Tablets in his keynote speech at CES, and the tablets will be from a variety of manufacturers, which include Samsung and Dell as well as other manufacturers.
Microsoft’s Strategy to Compete with Apple
Microsoft is hoping that their new range of tablets will be able to rival the Apple iPad. However, with Apple getting ready to launch the iPad 2 early next year, they may have some work to do if they want to take on Apple. The iPad has set a high standard in the tablet market, and Microsoft will need to offer unique features and competitive pricing to attract consumers.
One of the tablets rumored to be shown off by Microsoft’s CEO is a Windows 7 tablet with a slide-out keyboard, produced by Samsung. This could possibly be the Samsung Gloria 10-inch tablet that we saw previously. The inclusion of a physical keyboard could appeal to users who prefer tactile feedback for typing, setting it apart from the iPad’s on-screen keyboard.
Potential Features and Market Impact
The Windows 7 tablets are expected to come with a variety of features designed to enhance productivity and entertainment. For instance, the Samsung Gloria is rumored to have a 10-inch screen, which is ideal for both media consumption and professional use. Additionally, the slide-out keyboard could make it a favorite among business users who need to type documents or emails frequently.
Dell is also expected to showcase its own Windows 7 tablet at CES. Dell has a history of producing reliable and robust hardware, and their entry into the Windows 7 tablet market could provide consumers with a durable and high-performance option. Other manufacturers are likely to bring their own unique features and designs to the table, offering a wide range of choices for consumers.
Microsoft’s decision to partner with multiple manufacturers could be a strategic move to flood the market with a variety of Windows 7 tablets, each catering to different segments of the market. This approach could help Microsoft gain a foothold in the competitive tablet market, which has been dominated by Apple since the launch of the original iPad.
Moreover, the integration of Windows 7 in these tablets could appeal to users who are already familiar with the Windows operating system. This could make the transition to a tablet smoother for those who use Windows on their desktops or laptops. The ability to run traditional Windows applications could also be a significant selling point for these tablets.
In conclusion, Microsoft’s plans for CES 2011 indicate a strong push to compete with Apple’s iPad. By showcasing a range of Windows 7 tablets from various manufacturers, Microsoft aims to offer consumers a diverse selection of devices with unique features. While the competition will be tough, especially with the impending release of the iPad 2, Microsoft’s strategy of leveraging its partnerships and the familiarity of the Windows operating system could give it a fighting chance in the tablet market.
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