Microsoft will launch their new Windows RT tablet in October, the Microsoft Surface tablet. We have previously heard rumors that the tablet would cost around $600, but now according to the guys over at Engadget, it may retail for a lot less.
According to Engadget, Microsoft may sell the Surface RT tablet for $199, which would probably be lower than what it costs Microsoft to actually make the device.
Of course, this is just a rumor at the moment, and Microsoft has not announced any specific pricing on the device. If they do end up selling it for $199, the tablet would be sold at a loss.
Potential Market Impact
The $199 price tag certainly would be attractive and could make Microsoft’s Surface Windows RT tablet very popular. This aggressive pricing strategy could potentially disrupt the tablet market, which is currently dominated by Apple’s iPad and various Android tablets. By offering a high-quality device at a significantly lower price point, Microsoft could attract a large number of consumers who are looking for a budget-friendly yet powerful tablet.
Moreover, this pricing strategy could also be a way for Microsoft to quickly gain market share and establish a strong presence in the tablet market. The Surface RT tablet comes with a range of features that could appeal to both casual users and professionals, including a sleek design, a high-resolution display, and the ability to run a variety of Windows applications.
Strategic Considerations
Selling the Surface RT tablet at a loss might seem like a risky move, but it could be part of a larger strategy to drive adoption of the Windows RT platform. By getting the device into the hands of as many users as possible, Microsoft could create a larger user base for its ecosystem of apps and services. This, in turn, could lead to increased revenue from app sales, subscriptions, and other services.
Additionally, a lower price point could make the Surface RT tablet more appealing to educational institutions and businesses, which often purchase devices in bulk. By offering a cost-effective solution, Microsoft could secure large contracts and further expand its reach in these sectors.
Another aspect to consider is the potential for accessory sales. The Surface RT tablet is compatible with a range of accessories, including the Type Cover and Surface Pen. By selling the tablet at a lower price, Microsoft could encourage users to purchase these additional accessories, thereby increasing overall revenue.
Comparative Analysis
When compared to other tablets in the market, the Surface RT tablet offers a unique combination of features and capabilities. For instance, the integration with Windows RT allows users to run a variety of productivity applications, making it a versatile device for both work and play. Additionally, the inclusion of a USB port and expandable storage options sets it apart from many other tablets that lack these features.
If Microsoft does decide to sell the Surface RT tablet for $199, it could set a new standard for pricing in the tablet market. Competitors may be forced to lower their prices or offer additional features to remain competitive. This could ultimately benefit consumers by providing more choices and better value for their money.
In conclusion, while the $199 price tag for the Surface RT tablet is still a rumor, it presents an intriguing possibility. If Microsoft does go ahead with this pricing strategy, it could have a significant impact on the tablet market and help the company establish a strong foothold in this competitive space. Whether or not the device will retail for $199 remains to be seen, but it is clear that Microsoft is aiming to make a bold statement with the launch of the Surface RT tablet.
Source Engadget
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