Mattel has this week unveiled a new device it has created in the form of the Mattel Aristotle, which is an Alexa-powered device specifically designed for children. This innovative gadget aims to blend the functionalities of a smart speaker with the needs of a growing child, providing a unique solution that evolves as the child ages.
Features and Capabilities
Aristotle has been designed to be positioned in your child’s bedroom and is capable of reading bedtime stories, playing lullabies, and even helping with homework as the child grows older. The device will be available for $300 when it launches during June 2017.
Equipped with both wireless Bluetooth connectivity and an internal speaker system, the Mattel Aristotle functions similarly to devices like the Amazon Echo and Google Home. However, the Aristotle has been specifically designed for children and is being marketed as a smart baby monitor. This means it includes features tailored to the needs of both infants and older children. For instance, it can soothe a crying baby with calming sounds or alert parents if the baby wakes up.
Design and Development
Robb Fujioka, senior vice president and chief products officer at Mattel, explains the thought process behind Aristotle’s development:
“We tried to solve the other fundamental problem of most baby products, which is they don’t grow with you. So we spent a lot of time investing in how it would age. Our approach is not going to be one derivation of UI, but multiple approaches.”
This means that Aristotle is designed to adapt to the changing needs of a child as they grow. For example, while it might start as a baby monitor and bedtime storyteller, it can later help with educational activities, such as spelling and math problems, or even provide interactive games that are both fun and educational.
Parental Controls and Safety
One of the key concerns for any device aimed at children is safety and privacy. Mattel has taken this into account by incorporating robust parental controls. Parents can set limits on the device’s usage, control the type of content accessible, and monitor interactions. This ensures that Aristotle remains a safe and beneficial tool for children.
Moreover, the device is designed to comply with stringent privacy laws, ensuring that any data collected is secure and used responsibly. This is particularly important given the increasing concerns around data privacy and the use of smart devices in homes.
Market Position and Future Prospects
The introduction of Aristotle marks Mattel’s entry into the smart home market, specifically targeting the niche of child-friendly smart devices. This move is seen as a strategic effort to diversify their product offerings and stay relevant in an increasingly digital world. By combining traditional toy elements with modern technology, Mattel aims to create products that appeal to both children and tech-savvy parents.
For more details on the Mattel Aristotle, jump over to the Fast Code Design website via the link below.
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