Apple has asked TSMC to increase production of the A13 Bionic processor for the iPhone 11 range of handsets, this is to meet high demand for the latest iPhones.
The company’s latest iPhones, which were launched in September of 2019, have seen strong demand since launch. There are three models in the range: the iPhone 11, 11 Pro, and 11 Pro Max. Each of these models has been well-received by consumers and critics alike, thanks to their advanced features, improved cameras, and enhanced performance.
High Demand in China
Demand for the handset has been particularly high in China, a key market for Apple. Sales of the iPhone 11 series have surpassed those of the previous model launched in 2018. This surge in demand can be attributed to several factors, including the improved battery life, the introduction of a new night mode for the camera, and the overall performance enhancements provided by the A13 Bionic processor.
The A13 Bionic chip is a significant upgrade over its predecessor, offering faster processing speeds and better energy efficiency. This has made the iPhone 11 series particularly appealing to consumers who are looking for a high-performance smartphone that can handle a variety of tasks with ease.
Boost for TSMC
Increased production of the A13 Bionic processor for the iPhone 11 is good news for TSMC. The company will also see a boost in production of the processor for another model, Apple’s new entry-level iPhone, which is launching in March. This new entry-level iPhone will also use the A13 Bionic processor. The handset is rumored to either launch as the iPhone SE 2 or the iPhone 9.
The introduction of this new entry-level model is expected to attract a different segment of the market, particularly those who are looking for a more affordable option without compromising on performance. The A13 Bionic processor will ensure that this new model delivers a similar level of performance to the higher-end iPhone 11 series, making it an attractive option for budget-conscious consumers.
TSMC has apparently reported higher earnings than analysts had predicted due to these new orders. This increase in production not only benefits TSMC but also helps Apple meet the growing demand for its devices. The collaboration between Apple and TSMC has been a successful one, with TSMC consistently delivering high-quality processors that meet Apple’s stringent requirements.
In addition to the iPhone 11 series and the upcoming entry-level model, the A13 Bionic processor is also expected to be used in other Apple devices, further boosting TSMC’s production and earnings. This continued partnership between Apple and TSMC highlights the importance of reliable and efficient supply chain management in the tech industry.
Overall, the increased production of the A13 Bionic processor is a positive development for both Apple and TSMC. It ensures that Apple can meet the high demand for its latest iPhones while also providing TSMC with a steady stream of orders. As the tech industry continues to evolve, collaborations like this one will be crucial in driving innovation and meeting consumer expectations.
Source Bloomberg
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