Research firm Gartner has released its latest smartphone data, and it would appear that Google’s share of the smartphone market is increasing significantly. According to the report, Google’s Android OS now makes up 52 percent of the smartphone market for quarter three of 2011.
In the same period in 2010, Google’s Android OS had a 25.3 percent share of the smartphone market, so it has basically doubled over the last 12 months.
The Rise of Android
The rapid growth of Android’s market share can be attributed to several factors. One of the primary reasons is the open-source nature of the Android OS, which allows a wide range of manufacturers to use and customize the software for their devices. This flexibility has led to a proliferation of Android devices across various price points, making it accessible to a broader audience.
Moreover, the Android ecosystem has benefited from the strong support of major smartphone manufacturers like Samsung, HTC, and Motorola. These companies have consistently released innovative and high-quality devices that have attracted consumers. For instance, Samsung’s Galaxy series has been particularly successful, offering a range of models that cater to different market segments.
Another contributing factor is the extensive app ecosystem available on the Google Play Store. With millions of apps covering everything from productivity tools to entertainment, users find the Android platform highly versatile and capable of meeting their diverse needs.
Samsung’s Dominance
The report also highlights that Samsung is now the number one smartphone maker worldwide, with sales of over 24 million smartphones in the third quarter of 2011. This figure is three times as many as they sold during the same period in 2010. Samsung’s success can be attributed to its strategic focus on innovation, marketing, and a diverse product lineup.
Samsung’s flagship devices, such as the Galaxy S and Galaxy Note series, have set new standards in the industry with their cutting-edge technology and features. For example, the Galaxy S II, released in 2011, was praised for its Super AMOLED Plus display, powerful Exynos processor, and sleek design. These features helped it stand out in a crowded market and attract a large number of consumers.
In addition to its high-end devices, Samsung has also targeted the mid-range and budget segments with its Galaxy Ace and Galaxy Mini series. By offering a wide range of devices at different price points, Samsung has been able to capture a significant share of the market and cater to various consumer preferences.
Furthermore, Samsung’s aggressive marketing campaigns and strong global distribution network have played a crucial role in its success. The company has invested heavily in advertising and promotions, ensuring that its products are visible and appealing to consumers worldwide.
The report from Gartner provides a comprehensive overview of the current state of the smartphone market, highlighting the significant growth of Google’s Android OS and Samsung’s dominance as the leading smartphone manufacturer. As the market continues to evolve, it will be interesting to see how these trends develop and what new innovations and strategies emerge from key players in the industry.
For more detailed information, you can see the full report over at Gartner.
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