Google [GOOG] has been making a lot of acquisitions recently, mainly in the social networking and gaming arena. Its latest purchase is a company called SocialDeck, which specializes in creating games for mobile phones and smartphones.
SocialDeck primarily develops multiplayer games that can be enjoyed by numerous players across social networks and handheld devices like the iPhone and BlackBerry smartphones. This acquisition is part of Google’s broader strategy to enhance its presence in the social gaming sector, a rapidly growing market that has seen significant interest from major tech companies.
The Rise of Social Gaming
Social gaming has become a significant trend in the tech industry, with millions of users engaging in games that allow them to interact with friends and other players online. Companies like Zynga, which developed popular games such as FarmVille and Words with Friends, have demonstrated the lucrative potential of this market. By acquiring SocialDeck, Google is positioning itself to compete more effectively in this space.
SocialDeck’s games are designed to be highly interactive and engaging, leveraging the connectivity of social networks to enhance the gaming experience. For example, their game “Shake & Spell” allows players to compete against friends in a word puzzle game, while “Pet Hero” lets users care for virtual pets and share their progress with friends. These types of games not only provide entertainment but also foster social interaction, making them particularly appealing to users.
Google’s Strategic Acquisitions
Google’s acquisition of SocialDeck is just one of many recent purchases aimed at bolstering its capabilities in social networking and gaming. Other notable acquisitions include Slide, a company known for its social apps and games, and Jambool, which developed a virtual currency platform. These acquisitions suggest that Google is building a comprehensive ecosystem that integrates social networking, gaming, and virtual transactions.
There are no details on how much Google paid for SocialDeck, but with all the recent acquisitions by Google, it is clear that the company is investing heavily in this area. The integration of SocialDeck’s technology and expertise is expected to enhance Google’s ability to develop and distribute social games, potentially leading to new and innovative gaming experiences for users.
One possible outcome of these acquisitions is the development of a unified gaming platform that leverages Google’s existing services, such as Google Play and YouTube. For instance, Google could create a platform where users can play games, share their achievements on social media, and watch gaming-related content, all within a single ecosystem. This would not only provide a seamless user experience but also create new opportunities for monetization through advertising and in-app purchases.
Moreover, Google’s focus on mobile gaming aligns with broader industry trends, as more users are turning to their smartphones and tablets for entertainment. By acquiring companies like SocialDeck, Google is ensuring that it remains competitive in the mobile gaming market, which is expected to continue growing in the coming years.
In conclusion, Google’s acquisition of SocialDeck is a strategic move that underscores the company’s commitment to expanding its presence in the social gaming arena. With the integration of SocialDeck’s multiplayer gaming capabilities and Google’s extensive resources, we can expect to see exciting developments in the world of social gaming. While the exact details of Google’s plans remain to be seen, it is clear that gaming will play a central role in the company’s future social networking initiatives.
via Coated
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